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What does it mean when a phone is "branded"?

When people say a phone is "branded" what does that mean?

Most Useful Answer JanSt  Jul. 12, 2011 at 12:39

o_O sorry, no idea why my posts are always doubling up.

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jezcooke  Jul. 12, 2011 at 11:51

It can be software branded and/or physically branded by the network. Software branded means they've customised the software (things like network logo shown as start-up, custom themes in the network's colours, applications linked to the provider etc). Physical branding means it has the network's logo on the handset. Branded phones will usually come in packaging that's covered in the networks branding.

JanSt / MOD  Jul. 12, 2011 at 12:37

The problem with software-branded devices is that often software updates come later to those devices. When a device turns out to have certain bugs, the manufacturers will first fix the unbranded software on phones that were bought simfree or that were not branded by the networks. So if you own a buggy branded phone, you might get a fix months after everyone else. And it's not just fixes, of course. Especially Android phones get frequent updates that add fixes AND new features.
Depending on networks and device branding can be more than just cosmetics, also. Some networks remove features that they feel interfere with their business - such as internet calls, wifi hotspot apps etc.

The problem with software-branded devices is that often software updates come later to those devices. When a device turns out to have certain bugs, the manufacturers will first fix the unbranded software on phones that were bought simfree or that were not branded by the networks. So if you own a buggy branded phone, you might get a fix months after everyone else. And it's not just fixes, of course. Especially Android phones get frequent updates that add fixes AND new features.
Depending on networks and device branding can be more than just cosmetics, also. Some networks remove features that they feel interfere with their business - such as internet calls, wifi hotspot apps etc.

JanSt / MOD  Jul. 12, 2011 at 12:39

o_O sorry, no idea why my posts are always doubling up.

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