One of the problems with committing to a 24-month contract is that your shiny new Porsche of a smartphone will inevitably look more like a Mini 1000 by the time those two years have elapsed.
Phones 4u is appealing to those concerns with its JUMP offering, allowing customers to trade in their handsets for a new phone every six months.
JUMP stands for Just Upgrade My Phone, and now I’ve got Van Halen’s Jump stuck in my head. I feel a Google Image search coming on…
Essentially what happens is: your contract is split in two, with one half covering the Phones 4u JUMP device and related services, and the other half covering your minutes and texts and that.
If you fancy upgrading after six months, contact Phones 4u and they’ll calculate how much your JUMP phone is worth (guaranteed minimum of £100 for the first 12 months) and you can arrange a trade. You can throw in an additional two handsets to lower the cost.
Needless to say it works out a tad more expensive than simply keeping the same phone for 24 months, but it’ll no doubt appeal to phone fans who can’t afford the SIM free route.
The Phones 4u JUMP scheme has been piloted on a small scale, and is expected to launch nationwide in May.
via: Phones 4u