Following in their footsteps, HTC is making its flagship One M8 available in pink, exclusively on Carphone Warehouse.
The move comes hot on the heels of the red HTC One M8, it being announced earlier this week as an O2 exclusive.
The new guys join the original colours Gunmetal Gray, Glacial Silver and Amber Gold, and the more recent blue variant.
Both the red and pink HTC One M8 will be available from August 7, with Carphone Warehouse now accepting pre-orders for the latter.
"We introduced a range of bold colors to the One family last year and their popularity is testament to how important it is for our users to be able to select a shade that suits their style,” says HTC guy Peter Frolund.
“The HTC One (M8) impressed everyone with its unrivaled design and we decided to make it even better by offering even more choice when selecting the best smartphone in the world."
HTC One M8 specs remain the same, so you’re getting a 5in 1080p display, quad-core Qualcomm Snapdragon 801 processor, 2GB of RAM, and a 4MP Dual rear camera.