So in all the talk of new Samsung Galaxy S III colours we've had recently, the one colour we heard nothing about is the dreaded pink. So does that mean that the mobile industry has suddenly had an attack of common sense and realised that the notion girls = pink is hopelessly patronising and immature?
Of course not. Don't be absurd.
The bods over at Samsung have clearly realised that being a pretty decent bit of kit AND being “designed for humans” simply isn't getting the job done for those with more feminine inclinations.
So it's now official: a pink variant Galaxy S III has been drafted into the lineup. Ironically enough after all that – and I can't believe I'm actually saying this – it doesn't actually look that bad, either. It's more pastel than day-glo, which is a good start, and the softer lines of the GS3 versus its predecessor creates a more suitable canvas in the first place.
That doesn't mean for a second that I'm actually interested, and even if I was the pink shade of Galaxy S III is only going to be available over in Korea for the time being, where it'll launch next week.
Should it make its way onto the global scene, however, it'll boost the total range of colour options you can dress Samsung's flagship up in to a surprisingly comprehensive seven: the white and pebble-blue it launched in, the black, red, grey and brown added recently, and now pink.
We'd imagine that's about the end of it, though. Or should that be hope?