When you hear the name Polaroid you immediately think camera, but what happens if you take a 16-megapixel compact camera and add a SIM card and Android into the mix? You get the Polaroid SC1630 Smart Camera, that's what.
The innovative new arrival on the mobile scene has garnered plenty of attention at CES 2012 in Las Vegas this week, and is set to breathe new life into the word “cameraphone” from April this year.
The SC1630's secret is a simple one: instead of being a mobile phone with a camera on board, this is a digital camera with smartphone capabilities, offering the kind of photographic features typically not found on your standard smartphone.
Leading the way is that high-resolution sensor, but it also serves up 3x optical zoom and a total of 18 scene modes. On the mobile front you have a heavily customised version of Android, a 3.2in touchscreen and other smartphone staples such as a web browser, Wi-Fi and 3G connectivity.
The concept, however, is less groundbreaking than Polaroid would have us believe. Turn the clocks back a year to CES 2011 and you'll find a visually identical device called the Altek Leo, though it “only” offered a 14-megapixel sensor inside rather than the Polaroid's 16-megapixel unit.
It's safe to say that the Altek Leo hasn't made any kind of dent on the mobile world at all, but maybe falling under the care of a more established camera brand is exactly what this little baby needs to take off.
We won't have to wait long to find out: the Polaroid SC1630 Smart Camera is all set to go on sale in April for $299, though we don't have any UK launch details at this stage.