We've all seen the bizarro screenshots showing in grim detail just how flawed Apple's first stab at mapping really is, but while those invariably raise a chuckle, flawed navigation data can be far more serious.
That's just what six separate motorists Down Under discovered when Apple Maps incorrectly located the town of Mildura in a National Park over 40 miles away.
Australian police have recommended that motorists steer clear of the iOS 6 mapping solution, saying the potential for being directed miles out of the way into the middle of nowhere was a disaster waiting to happen during the hot summer months.
“It’s quite a dangerous situation,” said Victoria police inspector Simon Clemence. “If it was a 45-degree day, someone could actually die.”
The rollout of Apple Maps as the default iOS mapping solution is the one serious stain blotting Apple's record for 2012, with the company seemingly more concerned with shutting out Google Maps from its OS than delivering a quality product in its place.
Considering the kind of resources Apple has at its disposal, it'll no doubt catch up quickly, but that won't be much consolation to anyone caught out in the meantime.
The bigger problem, Clemence says, is that we've become far too reliant on navigation software in the first place, often at the expense of common sense.
“I’m sure they were getting a bit suspicious and wary by the time they realised that perhaps something was wrong, but a lot of people put too much faith in sat navs” he said.