Poll suggests Americans aren’t too bothered about wearable tech

Poll suggests Americans aren’t too bothered about wearable techFinally! Another excuse to fire up a picture of Google Glass designer Isabelle Olsson. However, it’s actually bad news for the talented Swedish redhead “with the goal to make the world more beautiful and people smile”. Bless.

A poll conducted by Harris suggests our transatlantic cousins aren’t particularly up for wearable tech, and even less so if it pertains to the head.

Harris polled 2,577 US adults in September this year, and while nearly half are receptive to the idea of a smartwatch type device, just over a third are feeling the likes of Google Glass.

I’ve just spent a bit of time trying to decipher Harris’ stats, but I think I’m finally getting somewhere. They repeatedly talk about At Least a Little Interested; that’s those who’ve indicated A little interested, Somewhat interested or Very interested. Right.

So, when it comes to watch or wristband type devices, 46% of those surveyed are At Least a Little Interested, with 27% being Very or Somewhat interested. A significant 53% are Not at all interested.

When it comes to “Headset or glasses type wearable tech”, only 36% are At Least a Little Interested, with a modest 20% being Very or Somewhat interested. An even higher 63% are Not at all interested. Sorry, Isabelle.

Interestingly, 49% think wearable tech is just a fad, and again it’s 49% saying they don’t think it’ll become as commonplace as everyday technology like smartphones.

For loads more in the way of stats and tables, head over to Harris: Are Americans Prepared to Sport Wearable Tech?

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 1 comment

JanSt / MOD  Nov. 14, 2013 at 18:16

Yeah, but then Americans don't like war, either - until it happens ;). :p

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