As BlackBerry watchers will know, the intriguingly different BlackBerry Passport is now less than a week away from going live, and even if it's a complete flop, the Canadian firm deserves credit for trying something different.
But it turns out the Passport has been pipped to the post by another BlackBerry – the Porsche Design P'9983, which was unveiled this week in Dubai.
As with previous collaborations between BlackBerry and Porsche, the P'9983 is essentially a mix of the former on the inside, and the latter on the outside, the result being a smartphone that is strikingly designed, but prohibitively priced.
The Porsche-inspired stylings of the P'9983 are perhaps a little more restrained than with the two previous Porsche Design handsets. It's still plenty eye-catching, though, with a glass-like finish on the back and keyboard and premium touches like sapphire camera lens elements and a forged stainless steel chassis.
However, it's still obviously a BlackBerry Q10 providing the template underneath, so you're looking at a square 3.1in display with a 720 x 720 resolution, a 1.5GHz Snapdragon S4 processor and 2GB of RAM.
There's 64GB of expandable internal memory, 8MP/2MP cameras and a 2100mAh battery.
As you'd expect from Porsche Design, the luxury touches don't end with the P'9983 itself either. The box includes a premium stereo headset, and international charging kit, a cloth for polishing that expensive finish.
We've yet to hear what the Porsche Design P'9983 will cost – presumably it's rude to ask – but based on previous efforts we're talking well over £1,000.