One of the most important parts of developing a new mobile device, as we all know, is the codename.
It's the name we'll be whispering urgently under our breaths as we share each new leak and snippet of info that emerges via the mobile grapevine, an exotic label that speaks of a future filled with promise and possibility.
OK, fine – that's a load of rubbish but sometimes you just get carried away with these things. In reality most codenames seem to be little more than exercises in the obtuse, with the main aim seemingly to make each new name more bizarre than the one before.
Anyway, after a short break to let the dust settle in the wake the Mobile World Congress feeding frenzy, we've got some new codenames to throw your way thanks to Nokia and Microsoft: the Prodigy and the AC/DC.
According to The Verge, those are the working titles of two of Nokia's next-gen Windows Phone 8 Apollo offerings apparently heading to AT&T in the US later this year, and hopefully to the rest of us too at some point.
The Prodigy, we're told, will be in the 'superphone' class, most likely with a dual-core processor on board – which WinPho will finally support once Apollo lands – and we'd imagine a pretty big screen too.
As for the AC/DC, all we have to go on is that it'll be “a mid-range handset”, which doesn't really tell us a whole lot.
But that's ultimately the point of the whole exercise: the rumour mill is now officially in play, and we now have a couple of labels we can stick on any further details that emerge over the next few months.
As far as being random and bizarre is concerned, we'd score Prodigy and AC/DC as being about halfway up the scale – interesting enough, but not quite in the Runnymede class. It's nothing to do with musical taste, either: even if you can't stand either Prodigy or AC/DC, I think we can all agree they make for better codenames than say the Daniel Bedingfield and the Susan Boyle.