With Samsung in turmoil, we were saying just last week that the South Koreans were going back to the drawing board, and that notion is given credence by the internal name for their next flagship.
The inevitable Galaxy S6 is supposedly being developed under the codename Project Zero, suggesting Samsung is completely rethinking its flagship strategy.
Samsung aficionados might recall the Galaxy S4 was internally dubbed Project J, while the Galaxy Note 4 was referred to as Project T.
Call us crazy, but we can’t help but think there’s something more to this story than the ditching of arbitrary letters. Project Zero sounds, to us, like Samsung is essentially starting from scratch.
One of the many problems Samsung faces (in addition to the inexorable rise of Chinese smartphone makers, and the outrageous popularity of the iPhone 6) is convincing consumers to upgrade from one model to the next. Is there much point moving from a Galaxy S4 to a Galaxy S5, or a Galaxy Note 3 to a Galaxy Note 4? Probably not.
As such, churning out a Samsung Galaxy S6 that’s largely identical to the Galaxy S5 – with the obligatory resolution increase and faster processor, of course – won’t cut the proverbial mustard.
One thing a lot of consumers seem to be crying out for is a premium build, something akin to the HTC One. Or, in short: a metal Samsung Galaxy S6.
Samsung has been toying with metal phones in the form of the Galaxy A3 and Galaxy A5; are they a taste of things to come? A small-scale teaser before the face-punching launch of the all-metal Samsung Galaxy S6? May-be, friend. May. Be.
And hey, let's hope Samsung continues to cut down on unnecessary software features - or "bloatware" as it's affectionately known. We can but hope.
The Samsung Galaxy S5 launched at Mobile World Congress (MWC) in February this year, so logically we can expect to meet the Galaxy S6 at MWC next year. Ish.