Publishers see sales rocket with iOS 5 Newsstand

Publishers see sales rocket with iOS 5 NewsstandOne of the top 10 features in iOS 5 is Newsstand, essentially an app that amalgamates all your newspaper and magazine subscriptions.

I wasn’t overly impressed, and can’t imagine making much use of Newsstand myself, but various publishers have been singing its praises. Ah well, what the hell do I know?

Condé Nast, the chaps behind iPad mags like Vanity Fair, GQ and Wired, says sales have rocketed since the release of iOS 5. It reports a 268% increase for subscriptions and 142% boost for single issues.

"We couldn’t be happier," beamed EVP Monica Ray. "It’s clear that the focused attention and greater discoverability Newsstand provides our brands has been embraced by the consumer.

"While we recognise the spike in sales is in part fueled by the attention the launch received, we are very optimistic that we will see a consistently higher level of growth going forward than we did prior to the app’s introduction."

Future Publishing also reports "exceptionally high levels of activity", and Exact Editions says sales have doubled “across the board”.

What a nice little story, for a change.

via: Pocket-lint

Read more about: Apple iPadApple iPad 2iOS

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 1 comment

Stelph  Oct. 27, 2011 at 12:45

add my very large MEH to yours with regards to the newstand, until there is a significantly larger saving in getting a subscritpion on iOS over actually buying the hard copy, as it is for many mags etc that I woild be interested you can generally find cheaper hard copy subs which is madness


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