Time for the obligatory trade show processor news (hey, no sleeping at the back!), and here we’re looking at Qualcomm in particular.
We’re hearing about the spanking new flagship Qualcomm Snapdragon 801 for starters, while the chipmaker explains how Chinese consumers have forced it to build a stupid 8-core 64-bit processor for upper mid-range phones.
The Qualcomm Snapdragon 801 is, as the name suggests, a slight evolution from the existing Snapdragon 800, which has been powering smartphone flagships for many a month now.
Having said “slight evolution”, the Qualcomm Snapdragon 801 promises to support 45% faster camera sensors, 28% better graphics, 14% faster CPU, 17% faster memory, and 18% faster DSP (digital signal processing).
In layman’s terms: smartphones will be faster, particularly where cameras and gaming are concerned.
There’s also the obligatory promise of enhanced power management, so don’t worry about the increased performance destroying your battery life.
Of course, Martin has already scribbled words about the Sony Xperia Z2, which comes rocking – you guessed it – a Qualcomm Snapdragon 801 processor.
Moving down the smartphone spectrum, there’s also the new Qualcomm Snapdragon 615 and Snapdragon 610 64-bit processors, being octo-core and quad-core respectively.
Qualcomm has previously dissed the notion of eight-core processors, but – hilariously – admits that it’s simply succumbed to the demands of the spec-crazy Chinese.
As reported by The Verge, Qualcomm’s marketing VP Tim McDonough says Chinese smartphone consumers are spec crazy - "whether or not they make a big difference."
Tim adds: "They say the number of CPUs is important to them, which means it's important to our OEMs, which means it's important to us.”
Hats off for your honesty, Tim!