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I am doing a university project about the mobile phone industry, and in particular Nokia. I had several questions to ask members here.

1) What are people's views about Nokia? This question is more suited to people who own a Nokia, and why they prefer it rather than a iPhone or HTC or other phone on the marketplace. Or, people who have shunned Nokia's as well, why so?

2) How has Windows 7 phones been perceived? What do owners of Windows 7 phones think of their handsets, the OS and the functionality of the phone?

3 ) What are people on here looking for when they buy a phone. Is it about price, network, handset (brand, model), operating system, eco-system (apps, etc)? (Also, if there is someone who works in the industry, I would love to hear from you, what do customers look for?)

4 ) Can the Windows Phone operating system can be a real success and compete against Apple and Android (and why) and how can Nokia make this work?

I am not expecting someone to answer all questions, but if you can answer just one, that would be brilliant. Thanks. Alan

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ghatch  Jul. 11, 2011 at 14:23

are you studying market research for a Nokia UK funded course?

1 - Shunned Nokia for a Samsung and Iphone purely operating system related. I would have bought Nokia again if it had been running WP7 three months ago!

2 - WP7 is a very very easy to use interface that is a bit different, just waiting for the bug fixes to make it spot on

3 - User friendly interface and Reputation is key, hmmmm have Nokia ruined their reputation or can they salvage it and pull their fingers out and release the WP7 phone.

4 - yes just fix the bugs, stick it in a well made handset for which nokia can more than oblige. Hurry up though!

JanSt / MOD  Jul. 11, 2011 at 15:44

Hi Alan88 :)

1)For 6 years or so I have always had a Nokia Symbian smartphone around. I have also owned, used, tried and reviewed non-Nokia devices - Windows Mobile 5, 6.1, 6.5, UIQ, iOS (iPhone 3GS and 4), Android (various) and Bada (Samsung Wave), webOS (Palm Pre Plus and Palm Pre 2)
The reason I always had a Nokia of some sort either as a main or back-up phone are many:
- reliablility (relative, I know): fairly consistent software update support, accessories, good battery life (relatively, and with some exceptions)
- relative freedom/connectivity: a Symbian phone can be used as a modem on any computer - regardless of OS (Windows, Mac, Linux etc); you do not rely on one software suite (like iTunes or Zune); mass-storage mode for file transfer, ability to download any filetype with the phone even if the phone itself doesn't support the filetype etc. Good antenna performance - I regularly get better signals with a Symbian device than with any other manufacturer's product.
- good out-of-the box setup - a lot of features/software are covered out-of-the-box w/out the need for 3rd-party apps.

- good reliable email client that iOS and Android still cannot rival (even with 3rd party apps)

There's more, but basically it's about a comfortability factor/convenience. You know what you get. Setting up a new Nokia device takes hardly any time, and when you really rely on working with the phone rather than working for it, that is a big deal. I do love trying out other OS's, and Nokia certainly has problems, and its phones aren't perfect. So =>>

The Bad

Delays between announcements of products and services, and the actual launch/release. Times have changed since 2006. Other companies announce a device and a week or two later it is available. Things are accelerating. A high-end feature rich device that looks great on paper may be old news and obsolete/lacking within 6 months. Nokia still haven't cracked that. I currently use a Nokia E6. It should have been the E72. The E6 is a great phone, but it's a year+ late. (not for me - I like it. But in terms of mass perception)

I will most probably continue to own a Nokia*** while 'playing' with other OS's.(***though not one that runs WP7)

2) WP7, you ask?
I bought a HTC HD7 upon launch of Windows Phone 7 Series last autumn.
I DID NOT expect much at the time because I had read up on the OS. But I was stunned by how bad WP7 was/is! imho, the app api and app marketplace aside, WP7 is NOT a smartphone OS. Fullstop.
The reliance on Zune is a bad turn down the Apple gardenpath. The lack of mass-storage/plug'n'play is stunning. The lack of copy/paste, multitasking etc etc etc...Bad.
I should add that I detest Microsoft for many many reasons. But I did use earlier Windows Mobile incarnations and learned to appreciate them. I believe the HTC HD2 showed what can be done with winmo, and bang - MS drop winmo, for the dumbest, most locked-up OS ever.
I currently own a HTC Trophy 7 that I got accidentally. I'm not using it. In fact, I wouldn't be able to say where exactly it is right now :p I may retrieve it in 'autumn' to try out Mango. Or not.
In March Nokia's Financial Report became public - in it they assessed the pros and cons of the Nokia-MS 'partnership'. Hidden in that report is the correct observation by Nokia that Nokia users may not trust Microsoft with their private data. Well, blimey, that IS right. For me anyway.

3) Okay, you nearly lost me at "ecosystem" :p

Price is - within reason - irrelavant. When I 'shop' for a phone I know what features I won't live without. I won't use a MOBILE device that needs a charge every 8 hours. A full day is the minimum. I won't use a MOBILE that cannot perform its defining functions (online connectivity) when not near perfect 3G or WiFi. The Palm Pre and Pre Plus were practically unusable for anything but sms and voice calls when on 2G... I don't fancy 'perfect world' innovations - cloud services that build on the dream that everyone has unlimited high-speed broadband, e.g.
OS features that rely on 21st century connectivity but cannot exist in a world of lagging 20th century battery technology.

AppStores for me are not that important. Not in terms of quantity, anyway.
I'm also old enough to know that Apple did not invent the appstore. I have been buying and downloading apps from all kinds of vendors for years before the iPhone.
I try to buy a phone that does what I need out-of-the-box. 3rd party apps that offer fun or functionality are cool, but I won't be dragged into a situation where I download apps that I have no time for. I know of people who have BOUGHT apps simply because they were 'talked about'. Without knowing what said app does. It's funny and sad.
I believe Apple introduced the tesco-fication of communications technology. I occasionally rely on shopping at Tesco, but no, "every Little Does NOT Help"... I avoid it.

4)WHO KNOWS. In 2009 Sasha Segan - a mobile analyst at - called Android "D.O.A." - already dead. Man, was he right ;) :p
Samsung's Bada OS is silently and away from the media hype-spotlights selling steadily...Motorola were hot, then not, then hot-tish again...
Philosophically/politically speaking, I'd like MS to flop massively. Nokia should have focussed on MeeGo, while continuing improvements and support of and for Symbian. Maybe give Android a spin. If Nokia fail and sink because of WP7, I'd have no sympathy.

How CAN NOKIA make it work?
Meeting deadlines. Differentiating Nokia WP7 devices from the clone army. Not betraying Nokia 'fans' who are 'entitled' to expect certain features, functionality and support.
But all depends on what the WP7 update "Mango" really delivers. The rest is speculation. When the first iPhone was launched/speculated about, most people did not believe Apple could crack the smartphone market with a device that lacked most defining features of what makes a smartphone "smart"...


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