The mobile world has been preparing to bid farewell to Nokia as an active brand in the smartphone space ever since Microsoft threw a few billion in Finland's direction late last year.
But it turns out we might not have to, as Microsoft is reportedly in the final stages of securing the brand name “Nokia by Microsoft” for use on its future smartphone offerings.
Not only that, but Redmond is also said to have plans to expand the Lumia name it uses for its line of Windows Phones (formerly made by Nokia, of course) to also cover its own Surface tablet range.
All this comes from the virtual mouth of @evleaks, who shared the “pretty exciting” news with the world over the weekend.
Here's the full text: “This is pretty exciting: Microsoft is reportedly in the final stages of licensing the Nokia brand, for the purpose of calling the handsets 'Nokia by Microsoft'. Furthermore, say goodbye to Surface, and hello to Lumia, as the tablet lineup faces brand streamlining.”
New names always tend to sound a bit clunky when you try them out for the first time – especially when it's a combination of existing names you are already familiar with – so time will tell how well Nokia by Microsoft goes down with the general population.
A lot will depend on how it's deployed. Taking an existing Lumia handset and adding a small and subtle “by Microsoft” below the main Nokia doesn't sound too painful, but then Microsoft isn't always good at small and subtle.
As for the Surface to Lumia evolution, again it will depend on how it's done. One commenter on the @evleaks piece suggested the RT version of the Surface tablet should take on the Lumia name, but that the full Windows 8.1 version of the tablet should keep the Surface title alive.
Any other ideas as to how Microsoft should change its naming conventions once it has the Nokia by Microsoft and Lumia brand names available? Have your say in the Comments below.