Five reasons why the iPad mini will succeed

Five reasons why the iPad mini will succeedWell, the iPad mini is finally here, ending years (okay, months) of speculation with far from impressive specs and a higher-than-expected price tag. Disappointing? Yeah, maybe a little.

Having said that, we firmly believe the iPad mini will sell by the proverbial bucketload, and I gots five reasons why; five reasons to make you cry, you big Android lover.

Said reasons range from the blatantly obvious to the potentially slightly silly. In any case, feel free to tear me a new one in the comments. Heck, I didn’t need to tell you that, you rabid fiends.

Here we go, in no particular order. Ready?

1. It’s Apple

An anonymous member of the Mobot team said this morning: “Tim Cook could take a dump on each individual iPad and double the price, and people would still buy it by the truckload.” Sounds about right.

It was interesting to see the reaction from Joe Public last night, with numerous posts from Facebook friends on the News Feed, and messages from amigos asking me what I thought about the new iDevices.

That kind of reaction simply doesn’t happen with any other company. These people, the ones moved by the iPad mini, are in all likelihood completely oblivious to the Google Nexus 7, and even if they are aware of it, nothing compares to the Apple shiny (cue: Sinead O’Connor).

2. The price

Yes, the iPad mini is significantly more expensive than the Amazon Kindle Fire and Google Nexus 7 (£269 versus £159 and £199 for the 16GB models respectively), but the iPad mini is the cheapest iPad yet. Also: see 1.

Tablets are a luxury device. They’re like giant smartphones without the phone capabilities, or laptops without the power. As such, it’s kinda hard to justify shelling out for one. Heck, if I didn’t review iOS games, I wouldn’t own an iPad. For serious. What am I getting at? Ah; extending that luxury logic, it might be fair to say that tablet buyers are in a position where price isn't everything.

In any case, while a price tag of £269 is higher than many predicted (and many hoped for), it’s still £130 cheaper than the third/fourth generation iPad.

3. The apps

The App Store hosts over 700,000 apps, with 275,000 specifically tailored for the iPad. For gamers, there’s no choice, and there’s stuff like Garage Band, too. Sexy tablet apps is one area where Android is sorely lacking.

4. The timing

A couple of people mentioned on Facebook that they wanted an iPad mini for Christmas, which is now just two months away. What better time to ask for an extravagant gift that you mightn’t necessarily buy yourself.

Yep, we imagine Santa will have many an iPad mini in his swollen sack this year.

5. The specs

Perhaps a bit of a controversial point, as the iPad mini is rocking iPad 2 specs from 18 months ago, with a significantly lower DPI than both the Google Nexus 7 and Amazon Kindle Fire.

However, as far as Joe Public is concerned (in my head, anyway), the iPad mini offers a larger display without being too massive. It’s actually lighter and thinner than the Google Nexus 7 and Amazon Kindle Fire while offering a 35% larger display, and it has front and rear cameras. And don’t forget the Apple logo on the back.

Conclusion

Looking back at a survey from early October, it suggests “only” (ahem) 18% of consumers plan to buy an iPad mini, compared to the 45% who planned to buy an iPhone 5 (from an earlier survey).

Let’s say those figures are loosely accurate, and that the iPad mini will “only” sell a third of the units shifted by the iPhone 5 in its opening weekend. That’s still over a million units, a landmark that might’ve been achieved by the Google Nexus 7 in three months. Just saying.

The iPad mini will sell by the bucketload. It’s inevitable. It’s Apple.

Read more about: Amazon Kindle FireApple iPad miniGoogle Nexus 7iOS

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16 comments

JanSt / MOD  Oct. 24, 2012 at 13:17

God, you sick fanboy. :p

Seriously, though - the Kindle Fire HD aside, there is no competition.
As mentioned, the overhyped N7 didn't exactly break sales records - the first Galaxy tab, of which Samsung shipped appr 10 million, sold, by most consensus, around 1 million times... phew.

The tablet apps situation on Android really isn't great, yet. And the confusion: e.g., I'm currently testing a Note 2 'phablet'. I sideloaded Adobe Photoshop Touch and it works fine if you squint. But APT is tablet-only, so it's not available in the Play Store for the Note 2.
On the other hand: if you download, e.g., Opera Mini on the Note 2 you get the tablet version, which sucks on the Note 2 because pop-up menus are just too small.
That is pretty pathetic, and it shows what Android devs have to struggle with - close to 2000 unique devices. Call it fragmentation or differentiation - 'Joe Public' doesn't care... half the apps on a Moto Pro+ look weird. Half the apps I tried on the Note 2 are unsuitable phone versions, or tab versions with tiny fonted menus.
I tried a few proper Android tabs, also, and not a single app persuaded me to keep an Android tab.

As to the Kindle Fire? Hey, it's Amazon. Call Shopaholics Anonymous. Don't talk about fight club, either.

jgrbireb  Oct. 24, 2012 at 13:40

" five reasons to make you cry, you big Android lover."

Even if iPad mini sold 500 billion units, how would it affect my life at all?
If you drive a BMW, do you cry if other people's vehicle of choice is Mercedes? No, you don't.

P.S. I don't own a tablet(or any other kind of Android device) and won't buy one.

JanSt / MOD  Oct. 24, 2012 at 15:22

" five reasons to make you cry, you big Android lover."

Even if iPad mini sold 500 billion units, how would it affect my life at all?
If you drive a BMW, do you cry if other people's vehicle of choice is Mercedes? No, you don't.

P.S. I don't own a tablet(or any other kind of Android device) and won't buy one.


Perfect comment. No way to argue with that POV.
I always wonder - what if the media hadn't created this Apple vs Android BS?
Would we still argue about Blur vs Oasis? Would mercury tooth-filling users check their friends' mouths for ceramics? Would dog owners compare their dogs' brain capacity to that of cats?
Use what you need, like and want to/are able to afford. Enjoy your enjoyment.

PS: I still think the lord of the flies set up Microsoft.

Pondlife  Oct. 24, 2012 at 15:32

Lewis really is getting to ophelia levels atm
Yes it is cheaper than the new real ipad but it's not even close to it's quality.
Yep those apps are tailored for the ipad, but not the ipad mini, it may have the same resolution as the ipad2 but what works on larger screen might not be as good on the smaller one, see Jan's comments on the Note. To a lesser degree as sizes are closer, but keep the finger file handy ;)
Really struggling to see those specs as a positive, especially as they widdened the gap to full size ipads should see ipad2 get ios7 I guess or maybe that will be the poor relation as it is with Siri

JanSt / MOD  Oct. 24, 2012 at 15:36

You have a point. I'm a big Garageband fan, but I'd rather see a 13-incher for it than a 7-incher.
In fact, I would pay for a dedicated Garageband tab if it was 12 inch+ LOL
I also find 6- and 7-inch eReaders a waste of tech.
But hey, we are probably not Cook's targets ;)

lcurdie / MOD  Oct. 24, 2012 at 19:23

I was joking, you big babies ;) I thought you at least, Stoolmaker, would've sensed the tone.

I would of course be just as happy if only 100 people had iPads. Makes no difference to me. Okay, maybe slightly more than 100 - in order to maintain developer support, but you know what I mean.

And somewhere in a not-too-distant parallel universe, I believe I'm happily rocking a Samsung Galaxy Note 2.

JanSt / MOD  Oct. 24, 2012 at 19:55

I know, Lewis. I know.
but you know the rules of ratings :p

JanSt / MOD  Oct. 24, 2012 at 19:58

Oh, and Lewis = I give you the Note 2 for your iPhone 5. I'm no fusspot. I don't like Android. There, I said it.

socialjeebus  Oct. 25, 2012 at 03:56

For gamers, there’s no choice

Wow, Lewis, I know people give you stick for being an unashamed fanboy and I know you've reviewed a couple of iOS games at the last year or two but please, this statement is just ridiculous.

IF you are a gamer there is most definitely a choice.

It's called a Nintendo 3DS or PS Vita.

Nothing on iOS or Android can match Uncharted Golden Abyss, neither graphically nor gameplay wise. Whilst there's a lack of titles at the moment, nothing on iOS either released or incoming looks anywhere near as good as that or Assassin's Creed III: Liberation.

Current iOS games are at best on a par with the previous PSP/Nintendo DS generation which are both a heck of a lot cheaper than the iPad mini (as is both the PS Vita and Nintendo 3DS).

Having said that, iOS is a clear choice for casual gaming over Android, that much is true.
And I do agree that a lot of iPad minis will be sold. Though I don't think there'll be many new customers. I think it'll mainly be existing apple customers who see it as a cheaper/more convenient alternative to a full-size iPad.

JanSt / MOD  Oct. 25, 2012 at 09:25

socialjeebus,
I agree in principle.
But why stop at PS Vita? Now Lewis can say, PS3 beats Vita... If a dedicated gaming device like the Vita didn't beat the iPad Mini, Sony'd be in trouble, no?

I'm sure the Mini beats the Vita at browsing, email etc etc etc... Even Sony's S tab stinks gamingwise compared to the Vita...

But yeah, Lewis could've made it clearer, I guess. He has, in the past, published a piece about dedicated gaming consoles vs mobile devices... I'm sure he wasn't implying the Mini beats the Vita or xBox

Pondlife  Oct. 25, 2012 at 12:11

I'm sure he was as tbh as last he wrote he's not even taken the Vita out of the box, seemingly preferring to play every Temple Run clone under the sun (admittedly possibly only to write very basic reviews on).

JanSt / MOD  Dec. 17, 2012 at 11:24

Had a chance to use an iPad Mini for an hour, yesterday. It's quite a pleasant device.
And to the folks who b*tch about no-Retina display: get a life :p Or, well, stop using your gadgets with a magnifying glass. The screen looks quite nice and crisp. Unless you press your nose against the glass. You gotta compromise if you want decent battery life from such a light device. I set it up for somebody; installed a shedload of apps over 3G etc etc And after an hour or so the battery was still on 95%. It's fast, too. Not as fast as the Nexus 7, but OMG...the fraction of a second to load an app - though shocking - didn't actually kill me.

Pondlife  Dec. 17, 2012 at 12:46

Damn and I thought going back 2 days in another apple praising post was a fair way..
Oh please, Apple and it's fans will all be praising the new better screen next year, and saying they couldn't go back to the ipad 2 mini
So the battery meter works as well as the one on my ipod then ;) Unless you think the battery would last twenty hours of such use...
As the speed of response has been used against android in the past it's still significant..

JanSt / MOD  Dec. 17, 2012 at 14:17

Yeah, the battery won't last 20 hours.
I didn't really praise it though. Or did I? I don't think it feels like a quality device, tbh. It works like one, and the weight is nice for prolonged use, but imho it feels also a tad insubstantial. And for some reason the glass screen, though tough and smooth, feels plasticky. Extremely light.

Pondlife  Dec. 17, 2012 at 14:35

So the 95% is just a false reading really, certainly not uncommon on android either though. Battery meter in my ipod is rubbish, warns that at 20%, turn screen off leave it a few minutes maybe half an hour and back up to rather higher, five to ten minutes of use warns me again, repeat, repeat. Quite irritating.
It read like praise, that one doesn't so much.
So it doesn't feel like the screen on the i5 then?

JanSt / MOD  Dec. 17, 2012 at 16:59

So the 95% is just a false reading really, certainly not uncommon on android either though. Battery meter in my ipod is rubbish, warns that at 20%, turn screen off leave it a few minutes maybe half an hour and back up to rather higher, five to ten minutes of use warns me again, repeat, repeat. Quite irritating.
It read like praise, that one doesn't so much.
So it doesn't feel like the screen on the i5 then?

No.
Again: it looks perfectly fine. But it feels as though a toothpick could punch right through it...
Guess that is the price for thinner... Wouldn't use it without a Spigen glass cover or something equivalent.
Little things: the nano sim holder bends out of shape with very little force...
If it's vital to fit a device into your (big) coat pocket - by all means. If you read a lot, yes - the weight is excellent... but otherwise I'd buy a second-hand "proper" iPad. Or an N7 if Android's your cuppa

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