The last week of 2011 saw new records set for both the number of app downloads and the number of device activations, according to mobile analytics firm Flurry.
Over 1.2 billion apps were downloaded from the iOS App Store and Android Market alone between December 25 and 31, a post on the Flurry blog reveals, the first time ever that over a billion applications have been downloaded in a single week.
This represents a 60% increase compared to the weekly average for the first half of December. For the same week, over 20 million iOS and Android devices were activated, itself a new record.
In an earlier report concerning Christmas Day alone, we covered Flurry's estimates that an equally record-breaking 242 million app downloads were racked up on December 25, not to mention over 6.8 million iOS and Android device activations, another record.
With smartphones becoming ever more commonplace and the market still growing, it's likely that the one billion downloads mark will also be exceeded in non-holiday weeks in 2012.
Or as Flurry puts it: "We look forward to continuing to chart the unprecedented adoption of mobile computing devices, usage of applications and the way in which this technology is changing consumer behaviour worldwide."