Record number of iOS and Android activations on Christmas Day

Record number of iOS and Android activations on Christmas DayWe do enjoy a spot of stat-based action here at Mobot, and Flurry Analytics has served up a special Christmas report on activations and app downloads.

Traditionally, Christmas Day is the busiest day of the year for both, and this year didn’t disappoint. In fact, Christmas 2011 kicked all previous Christmases in the nuts.

Flurry Analytics explains that app downloads are on the increase across the board. Apple’s App Store, for example, is on course for 10 billion downloads this year, which – get this – doubles the cumulative downloads from 2008, 2009 and 2010.

Meanwhile, the Android Market has more than trebled its lifetime downloads of 3 billion as of May this year, with 10 billion cumulative reached this month.

But the Christmas Day stats make for the most impressive reading.

An average of 1.5 million new device activations occurred between December 1 and December 20, but that figure rose 353% to 6.8 million on Christmas Day. That’s a lot of new phones, man.

The previous record was held by Christmas Day 2010, with 2.8 million activations. That’s a rise of 140% this year. Cripes.

As for app downloads, the 108 million average between December 1 and December 20 rose to 242 million on Christmas Day – that’s an increase of 125%.

Great stuff. For loads more stats and graphs and that, head over to the Flurry Analytics blog.

Read more about: AndroidiOS

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5 comments

jmarcelino  Dec. 28, 2011 at 16:43

These stats of course all rely on people downloading and using apps that use Flurry's tools. My company doesn't, we use Localytics instead.

No idea what apps use Flurry. TBH I hadn't even heard of them until today. Think most of the developers prefer Localytics since their library is open source (i.e. easier to integrate into apps)

jmarcelino  Dec. 28, 2011 at 16:46

Here's Localytics holiday report. It's interesting because it's shows the top countries individually. Apparently the UK had the greatest number of activations! Well done us :)

http://www.localytics.com/blog/2011/holiday-ios-android-growth/

Treab  Dec. 28, 2011 at 16:48

rofl jm. if the uk has something to celebrate its our teenage pregnancy rate and our obsession with technology ;)

jmarcelino  Dec. 28, 2011 at 17:00

well and not joining the Euro of course. :)

Treab  Dec. 28, 2011 at 17:04

now now. we both know that was a mistake.. david cameron had an input in its decision..

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