Why regional phones?

Why are some phones only released in some territories? Wouldn't it be more cost effective to just release the same phone everywhere? Thinking about phones like the Droid Turbo, HTC J Butterfly...

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JanSt / MOD  Nov. 12, 2014 at 12:41

In the past certain devices were region specific for technical or legal reasons.
Years ago, Japan and other areas got stunning devices with built-in TV tuners.
Lovely phones with BIIIIG screens when we thought 2.8 inchers were mahaaaaaassive!
But regulations in the 'west' made those devices useless.

More recently: HTC launched the Htc One M8 for Windows (Windows Phone) only in the USA.
Why? They won't say, but I guess they did that because the M8 won awards, and WP struggles in the USA. Microsoft's hometurf. The one area where they struggle. So: how about, "Htc, you give us a desirable WP handsets for our yankie doodles". But don't p*ss in our Lumia pool abroad, right?! I'm sure MS made Htc an offer not to be refused ;)

There are probably more examples: network frequencies. Etc... And dealings we may not ever hear about.
But clearly - Apple, e.g., shows how effective and profitable it is to launch more or less identical devices all over the planet.


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