A new survey by New York-based Luxury Institute titled “Mobile Apps And Commerce Among Wealthy U.S. Consumers” looks at – as the name suggests – smartphone trends among rich Yanks, earning at least $150,000 per year.
Among various other findings, Luxury Institute reveals that the iPhone is the smartphone of choice among affluent Americans. No surprises there, surely.
Of the 62% who own a smartphone, 45% have an iPhone, 35% use an Android device, and 25% rock a BlackBerry. Er, I don’t mean to spoil the fun, but that adds up to 105%. Oh, but some might own more than one smartphone, I guess.
The most popular app categories are weather (63%), news (51%), travel (42%), business/finance (39%) and sports (34%). Facebook, however, is both the favourite and most used app among the high earners.
Gaming wasn’t particularly popular, but two exceptions – nearly as popular as Facebook – are Angry Birds and Words With Friends. Luxury Institute CEO Milton Pedraza notes: “As you get older and have family and significant others, aging parents, and a lot more assets and investments, you’re going to need apps for far more relevant things than playing games and chatting with your peers.”
Amusingly, 20% of those surveyed cited not wanting to pay as a reason for not downloading apps. Two in five would pay between 99 cents and $1.99, 23% were ok with anything between $2 and $4.99, however only 18% would pay more than $5. Remember: at least $150,000 per year.