Rich Americans choose iPhone

Rich Americans choose iPhoneA new survey by New York-based Luxury Institute titled “Mobile Apps And Commerce Among Wealthy U.S. Consumers” looks at – as the name suggests – smartphone trends among rich Yanks, earning at least $150,000 per year.

Among various other findings, Luxury Institute reveals that the iPhone is the smartphone of choice among affluent Americans. No surprises there, surely.

Of the 62% who own a smartphone, 45% have an iPhone, 35% use an Android device, and 25% rock a BlackBerry. Er, I don’t mean to spoil the fun, but that adds up to 105%. Oh, but some might own more than one smartphone, I guess.

The most popular app categories are weather (63%), news (51%), travel (42%), business/finance (39%) and sports (34%). Facebook, however, is both the favourite and most used app among the high earners.

Gaming wasn’t particularly popular, but two exceptions – nearly as popular as Facebook – are Angry Birds and Words With Friends. Luxury Institute CEO Milton Pedraza notes: “As you get older and have family and significant others, aging parents, and a lot more assets and investments, you’re going to need apps for far more relevant things than playing games and chatting with your peers.”

Amusingly, 20% of those surveyed cited not wanting to pay as a reason for not downloading apps. Two in five would pay between 99 cents and $1.99, 23% were ok with anything between $2 and $4.99, however only 18% would pay more than $5. Remember: at least $150,000 per year.

Read more about: Apple iPhone 4Apple iPhone 4SiOSAndroidBlackberry OS

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3 comments

JanSt / MOD  Apr. 4, 2012 at 14:16

Rich Americans are so very high on the list of things to ignore...

Actually, I think I'll make an extra list - just for them

Pondlife  Apr. 4, 2012 at 14:36

Just amazed that anyone earning that would bother doing a survey.
Percentages are closer than I would expect really.
But a higher percentage of the total have dumbphones than an iphone, so that's what rich americans choose surely.

JanSt / MOD  Apr. 4, 2012 at 14:38

Just amazed that anyone earning that would bother doing a survey.
Percentages are closer than I would expect really.
But a higher percentage of the total have dumbphones than an iphone, so that's what rich americans choose surely.

well spotted ;)

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