RIM announces BlackBerry 10 launch event: New York, January 30

RIM announces BlackBerry 10 launch event: New York, January 30It's been a long old wait for the arrival of BlackBerry 10 and the handsets RIM is betting its future on as it embarks on what it hopes will be a grand comeback in 2013.

So we'll indulge the BB faithful for savouring every step along the way, such as the company's official announcement today of the January 30 event in New York, where the whole adventure is set to kick off.

We've become used to these sort of things coming with the odd cleverly phrased hint or well-hidden cryptic clue, but RIM seems to have foregone all that for a straight down the middle statement of intent.

Against a blurred image of a New York street scene we have the words “The BlackBerry Experience”, plus the same tagline (“Re-designed. Re-engineered. Re-invented”) that's been on display on the RIM website for a while now.

And it's probably for the best, given how much info that has already emerged about BlackBerry 10 and the initial BlackBerry hardware offerings – much of it deliberately in an attempt to keep RIM and its next-gen platform in the public eye to some extent this year.

With just 44 days to go until the big day, the finish line is drawing near, and for once there's no need for over-stating the importance of it: what we see on January 30 (and how businesses and the public react to it) will truly make or break RIM as a company. It's that simple.

Read more about: Blackberry OS

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13 comments

Pondlife  Dec. 17, 2012 at 22:46

re-dundant?

JanSt / MOD  Dec. 18, 2012 at 00:06

I'm looking forward to this, actually.
iOS will hardly get a major UI overhaul before 2018. WP ...ahem... Android I just don't like (maybe by 2018 it'll feel 'finished'?)... MeeGo is dead. (Sailfish had to be demoed on an N9...hello, hardware partners?)...
I'd like something new that isn't just a digit behind a comma.
But okay...I don't quite believe RIM can pull it off. It'd be nice, though.

Pondlife  Dec. 18, 2012 at 02:24

It's definitely doomed now. ;-)
Sailfish still in infancy no SDK out yet.

ipeters42x  Dec. 18, 2012 at 07:09

dead in the water in the UK unless it has a free killer app - e..g a free satnav app with traffic updates that is as good as TomTom

Stelph  Dec. 18, 2012 at 12:32

I'm looking forward to this, actually.
iOS will hardly get a major UI overhaul before 2018. WP ...ahem... Android I just don't like (maybe by 2018 it'll feel 'finished'?)... MeeGo is dead. (Sailfish had to be demoed on an N9...hello, hardware partners?)...
I'd like something new that isn't just a digit behind a comma.
But okay...I don't quite believe RIM can pull it off. It'd be nice, though.


Ditto,the playbook OS was pretty damn good so itll be interesting to see if RIM have been able to continue in the right direction with Blackberry 10, its just a shame that they dont seem to be willing to do a dual sim version (which TBH the OS is screaming for since it has a work/personal setting that you can easily switch between so you can keep your home and work life seperate) as id ditch my two phones for one good one in a heartbeat

JanSt / MOD  Dec. 18, 2012 at 14:32

dead in the water in the UK unless it has a free killer app - e..g a free satnav app with traffic updates that is as good as TomTom

Unbeknown to many nay-sayers from the Android camp, RIM shipped 7.5 million in the UK in Q3, 2012. They are doing much better than many handset makers who bet on Android or WP.
The success of Samsung (and HTC before that) creates the illusion that Android is an automatic hit. It isn't. Or ask LG about WP7 sales...

Pondlife  Dec. 18, 2012 at 14:43

As you often point out though, shipped not sold...
I do find it baffling though as not buying bb7 with bb10 relatively close makes more sense..

And having looked 7.7m seems to be worldwide figure for rim q3...
Compared to 136m android phones..

But like I say a factor in bb declining sales must be the bb10 with no previous devices upgrading, a nokia style death knell to previous devices. Although without the huge price reductions..

JanSt / MOD  Dec. 18, 2012 at 16:39

http://i1-news.softpedia-static.com/images/news2/BlackBerry-10-L-Style-Smartphone-Looks-Stunning-in-New-Renders-2.jpg?1355827741

Pondlife  Dec. 18, 2012 at 16:43

Looks ok, wish they'd all give up with that bloody lighting thing on screens..
Hope they haven't really left their name below the screen though as definitely detracts from the look!
Usually poor cameras too though?

Pondlife  Dec. 19, 2012 at 04:31

Got a source for that 7m shipped in uk Jan?

JanSt / MOD  Dec. 19, 2012 at 08:06

Will try and find it ... ;)

JanSt / MOD  Dec. 19, 2012 at 08:14

Ahem, oops, just reread my post, and yours... Didn't mean to say "UK"... They shipped 7.5million. Fullstop.
That isn't bad though for Q3, considering that they only introduced some minor 'cosmetic' changes this year, and everyone calls them dead.
Nokia hope for 4 million lumias by year's end - including the old discounted 800/710/610... That is for 4 quarters, not Q4!
And link to follow later ;)

Pondlife  Dec. 19, 2012 at 15:37

Ah well can't see 7m shipped as that significant compared to the 136m but yep makes miserable reading for Nokia. Surely he has to go?
Such low numbers after playbook style price drops.

Phone really going to have the logo on front then?

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