BBM Music was one of the worst kept secrets in the industry, and RIM has now made the service official with the world’s largest press release. It’s freakin’ huge.
That’s partly because RIM has managed to seduce Warner, EMI, Sony and Universal, and the press release includes meaty quotes from each. Nice work, you crazy Canadians.
In a nutshell, BBM Music is an “easy-to-use cloud-based service that enables social and viral music discovery by allowing users to build an evolving, community-based music library that is shared amongst their BBM Music friends”.
Key features? Here:
- Build a profile of 50 songs, swapping out up to 25 tracks per month.
- Ability to listen to your friends’ songs (and vice-versa).
- Comment on friends’ music.
- Create playlists from – or shuffle, if you prefer – all music available to you.
- Save the music to your phone for offline listening.
- Stats reveal how many friends are listening to your tracks.
"More than 45 million customers already love the social communication benefits delivered through BBM and we are thrilled to be extending the experience into a uniquely social and interactive music service," said Mike Lazaridis, RIM’s President and Co-CEO.
"We have partnered with leading music companies to provide a 'full track' music sharing and discovery experience that will provide users with quality music on demand and allow them to connect with friends on a whole new level."
A closed trial gets underway today in the US, Canada, and our very own United Kingdom. The full BBM Music service is expected to become available later in the year for $4.99ish.