RIM: BlackBerry 10 devices will be ready for January 30 launch

RIM: BlackBerry 10 devices will be ready for January 30 launch

RIM says it's confident that its first BlackBerry 10 devices will be finished on schedule and ready to go on sale shortly after the new platform's grand unveiling on January 30.

Chief Operating Officer Kristian Tear says the new handsets – a full touchscreen phone and a more traditional QWERTY keyboard-based model – will be shown off at the launch event, with the aim of having them on the shelves within 30 days.

“We want to do it as quickly as possible,” Tear said in an interview with Bloomberg yesterday. He added that while not every market would see the new handsets launch during the 30-day launch window, RIM was aiming at “multiple continents”.

And it seems RIM has learned its lesson from the BlackBerry PlayBook tablet launch last year, when it was widely panned for green-lighting a product that clearly wasn't finished.

“We're working hard right now to make sure all the bits and pieces and all the details are in place for the date, when the devices will be available for consumers and enterprises,” Tear added in comments to Reuters.

We very much hope that's true, as RIM simply can't afford any more bad press at this point. BlackBerry 10 needs to be a knockout, and even then that might not be enough to turn things around.

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2 comments

Pondlife  Nov. 14, 2012 at 10:07

On the shelves within 30 days of 30th January? So that won't be ready for that date then...
Still at least they seem to be going with 2 now instead of the one they said about at one point.

Stelph  Nov. 14, 2012 at 12:17

On the shelves within 30 days of 30th January? So that won't be ready for that date then...
Still at least they seem to be going with 2 now instead of the one they said about at one point.


TBF other companies are equally if not more guilty of this, looking at Apple for one who always seem to say "available now!!!!!!!!!!" but actually its just an order with a 3-4 week delivery time...

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