RIM says it's confident that its first BlackBerry 10 devices will be finished on schedule and ready to go on sale shortly after the new platform's grand unveiling on January 30.
Chief Operating Officer Kristian Tear says the new handsets – a full touchscreen phone and a more traditional QWERTY keyboard-based model – will be shown off at the launch event, with the aim of having them on the shelves within 30 days.
“We want to do it as quickly as possible,” Tear said in an interview with Bloomberg yesterday. He added that while not every market would see the new handsets launch during the 30-day launch window, RIM was aiming at “multiple continents”.
And it seems RIM has learned its lesson from the BlackBerry PlayBook tablet launch last year, when it was widely panned for green-lighting a product that clearly wasn't finished.
“We're working hard right now to make sure all the bits and pieces and all the details are in place for the date, when the devices will be available for consumers and enterprises,” Tear added in comments to Reuters.
We very much hope that's true, as RIM simply can't afford any more bad press at this point. BlackBerry 10 needs to be a knockout, and even then that might not be enough to turn things around.