New RIM boss Heins: the more things change...

New RIM boss Heins: the more things change...Given its recent troubles RIM has kicked off 2012 by doing the sensible thing and scrapping the Balsillie/Lazaridis double-act at the head of the company – a move that should have happened a lot sooner, most would argue.

Yet hopes that a new broom would help sweep out the cobwebs and restore the BlackBerry maker to its former glories lasted about the length of time it took for new boss man Thorsten Heins to open his mouth.

Jim Balsillie and Mike Lazaridis may have built RIM up themselves over a couple of decades, but while BlackBerry OS was once the market-leading smartphone OS thanks to its near-total monopoly among business users, those days are long gone.

As time has gone on the leadership duo have looked increasingly out-of-touch, denying that anything was wrong and insisting that RIM was in better shape than ever.

With the pair now out of the way, it's up to new man Heins to whip things back into shape, yet straight away there are alarming signs that it'll just be more of the same from Heins, and that RIM will go careening wildly off into oblivion while still insisting there's nothing to worry about.

In a video clip posted by RIM to introduce the new CEO and hear his visions for RIM going forward, Heins drops lines like “sometimes RIM innovates too much”, “we sometimes think the unthinkable. And that is fantastic” and “if we continue doing well what we’re doing, I see no problems with us being in the top three players worldwide in the next years in wireless.”

In other words things are going fantastically well and it's just as well we keep reining ourselves in otherwise the world might explode from just how clever and innovative we really are.

Makes us wonder why RIM even bothered.

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2 comments

JanSt / MOD  Jan. 24, 2012 at 20:05

Given its recent troubles RIM has kicked off 2012 by doing the sensible thing and scrapping the Balsillie/Lazaridis double-act at the head of the company – a move that should have happened a lot sooner, most would argue.

Well, the appointed one of them head of innovations. How sensible is that given he failed to innovate when it really counted?

matt101101 / MOD  Jan. 24, 2012 at 20:16

Basically, this is another classic (read; bad) RIM business decision...

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