I’m sure I scribbled an article a while back wherein Elop, or Ballmer, or both, said that quality – not quantity – is the important thing when it comes to apps. Damned if I can find it though.
Anyway! RIM’s new(ish) CEO Thorsten Heins is saying much the same thing, as the BlackBerry 10 launch draws ever closer.
In terms of sheer volume, there’s no way BlackBerry 10 will be able to compete with the hundreds of thousands of apps available for iOS and Android.
Of course, you could easily whittle those six-figure totals down to the hundreds when it comes to genuinely useful apps and worthwhile games.
Echoing those thoughts, Thorsten tells Reuters: "The tactic we are deploying [with BlackBerry 10] is by country and by region. We are aiming to have the most important 200 to 400 apps available, because many applications are regional and they really do have a regional flavor."
I’ll be keeping my fingers crossed for apps pertaining to haggis, kilts and the Loch Ness Monster then.
With regards to the App Store and Google Play, Thorsten says: "In my view it is really short-sighted to say, you have 600,000, you have 400,000 and you only have 100,000 apps, so you are not good.
"Look at how many actually get downloaded. We don't have 1,500 Solitaire apps. That is not what Blackberry is about," - zing!
RIM recently announced January 30 as the official BlackBerry 10 launch date.