It's the phone that launched a thousand ships, the Jesus Phone, the Jobsian Wonder. When the iPhone first appeared in 2007, it changed the mobile landscape forever, and the rest of us are arguably still trying to catch up.
Hindsight, as they say, is a wonderful thing, but it's not quite so wonderful for RIM today thanks to a Reuters report revealing that the Canadian BlackBerry maker actually thought the world's best smartphone didn't stand a chance.
Go back four years and RIM ruled the smartphone roost, Nokia was still everyone's favourite phone maker and Android was still just something you read about in Philip K Dick sci-fi novels.
Then came the iPhone. Admittedly, the first iPhone wasn't fantastic, but we can't help but being amazed that RIM was so far off the mark with the Apple phone that it said it was “so badly flawed from day one”.
“Users wanted great battery life, great security, great mail handling, minimal network use, and a great keyboard experience,” the company believed at the time the iPhone appeared, according to Reuters [PDF].
Instead they got the iPhone, what with its fantastic user experience, touchscreen interface and elegant good looks. Yip, sounds rubbish to us too.
The Reuters report goes on to reveal that back in 2005 RIM itself was toying with a web-enabled smartphone with a large screen, but CEO Mike Lazaridis chose to veto the idea.
Ah, if we could turn back time, eh Mike?