Only yesterday, we were telling you how BlackBerry is going all Siri and introducing its own voice recognition in BB10 (praise the lord - because previous attempts at voice actions on RIM handsets have been dire!)
Now, that - and a host of other cool features - will be revealed to certain BlackBerry fans with RIM keen to whip up a bit of interest in what is, unfortunately, an OS launch that hasn't got the world waiting in the way iOS 6 or Android 4.1 Jelly Bean have.
The problem for RIM is it is desperately keen not to lose ground to Apple - which has been steadily encroaching on the push email customer base. I was out with a mate last night who works as a banker in the city and at one point, he whipped out an iPhone 4S and was telling me his bank now gives them out instead of BlackBerry.
So what's happening is RIM Chief Information Officer, Robin Bienfait, is promising that the BlackBerry 10 platform will launch on time - but will also be leaked to some corporate clients to both whet their interests and garner opinion for improvements:
”In terms of meeting the needs and expectations,” Bienfait says, “we’ll be partnering with many of our enterprise customers to allow them to take a look in advance of the launch, so they can see for themselves what we’re working on.”
We have over 78 million customers that need our services on a day-to-day basis, and we’re firmly committed to the launch of the BlackBerry 10 platform.”
When this will happen is, frankly, anybody's guess. As we understand it, the BB10 launch has already been delayed from the end of this year to the start of next. But if it is on schedule, this could be the one to save RIM from oblivion.
Although it's a shame BB will inevitably miss out on the crucial Christmas market which could, even in a small way, help its bottom line surely.