BlackBerry maker RIM has revealed that it has a whopping seven new BB handsets up its sleeve ready to unleash on the smartphone-using public in the immediate future.
Joint RIM boss Jim Balsillie says all seven new faces will arrive “over the coming months”, a notable change of pace for a manufacturer that has had very little by way of new phones hitting the shelves for a while now.
Speaking at RIM's annual shareholder meeting, Balsillie and his RIM co-boss Mike Lazaridis were as upbeat as we've come to expect, but this time had something more concrete to announce too – welcome news considering the company's fairly dire financial performance so far in 2011.
Aside from announcing their existence, the only other thing we were told is that all the new faces will definitely have the upcoming BlackBerry OS 7 on board. It's not clear whether the BlackBerry Bold Touch 9900 we're waiting patiently on is part of that count.
Despite ongoing delays to its new products – which Lazaridis says are down to RIM's efforts to make sure they live up to expectations – the pair at the helm still believe RIM will “come out ahead”. We have no problem if they go on to prove us wrong, but we can't help but thinking: keep drinking that Kool-Aid, boys...