RIM has high hopes for its BlackBerry lucky seven

RIM has high hopes for its BlackBerry lucky seven

BlackBerry maker RIM has revealed that it has a whopping seven new BB handsets up its sleeve ready to unleash on the smartphone-using public in the immediate future.

Joint RIM boss Jim Balsillie says all seven new faces will arrive “over the coming months”, a notable change of pace for a manufacturer that has had very little by way of new phones hitting the shelves for a while now.

Speaking at RIM's annual shareholder meeting, Balsillie and his RIM co-boss Mike Lazaridis were as upbeat as we've come to expect, but this time had something more concrete to announce too – welcome news considering the company's fairly dire financial performance so far in 2011.

Aside from announcing their existence, the only other thing we were told is that all the new faces will definitely have the upcoming BlackBerry OS 7 on board. It's not clear whether the BlackBerry Bold Touch 9900 we're waiting patiently on is part of that count.

Despite ongoing delays to its new products – which Lazaridis says are down to RIM's efforts to make sure they live up to expectations – the pair at the helm still believe RIM will “come out ahead”. We have no problem if they go on to prove us wrong, but we can't help but thinking: keep drinking that Kool-Aid, boys...

Read more about: Blackberry OS

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JanSt / MOD  Jul. 13, 2011 at 21:11

Never say never, but if they think £500+ is an appropriate price for the Blackberry Bold 9900 after the somewhat disastrous 9800 ... Well, NEVER!

Sulphur Man  Jul. 14, 2011 at 09:38

Just one decent handset will do RIM. Seven sounds like desperation. As for the price, considering that a 16GB iPhone 4 is also £500 sim-free, I don't see RIMs pricing as that extortionate. Although the Galaxy S2 makes both look expensive.

JanSt / MOD  Jul. 14, 2011 at 10:03

Sulphur man,
you have a point, but the Nokia E6 is 349.oo! Euro! Yes, the Bold has a 2.8'' screen and faster processor, but still.
And about the iPhone's price: it'll still catch 80% after a year. Check out BB's re-sale value ;) (n.b., given the choice, I'd pick the Bold over an iPhone, but that is for another thread)


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