RIM insists the future remains bright

RIM insists the future remains brightMost of us have at one point or another been forced into doing lousy jobs purely to pay the bills – in my case it's hour after hour spent opening and emptying a seemingly endless supply of 50kg bags of rice from the bowels of a shipping container, steadily building an unholy mountain of misery at my feet.

But while the money's surely much better, I'm not sure I'd trade that in for being in RIM boss Thorsten Heins' position right now.

Heins was given the unenviable task of replacing iconic RIM double-act Jim Balsille and Mike Lazaridis at the start of the year, with RIM's fortunes flagging, its stock price falling and serious questions being raised about its future.

Since then, of course, the picture has only become bleaker as the true state of the BlackBerry maker's predicament has emerged, an unavoidable side-effect of Heins' efforts to restructure the company and turn things around.

But with the twin disaster of RIM's first quarterly loss in eight years and another delay to the BlackBerry 10 platform having plunged things to a new low last week, Heins' has been left in a near impossible position: come out swinging and he's written off as delusional and out of touch; admit how bad things really are and he's a captain sinking his own ship.

Ultimately, though, talk is cheap, so given RIM's financial predicament we probably shouldn't be surprised that the company's top brass have opted for the former approach. Heins and a number of his fellow RIM execs have been talking up RIM's prospects to pretty much anyone who'll listen, insisting that far from just surviving, the company is actually going to flourish and has a bright future.

Heins himself set the tone, promising in a detailed op-ed piece in the Globe and Mail that RIM plans to “empower people as never before”. There's plenty more fighting talk too, but we won't spoil it for you – have a read for yourselves and make up your own minds.

And just in case anyone had missed out, he followed up with a repeat performance on the radio, including this gem: “there’s nothing wrong with the company as it exists right now. I’m not talking about the company as I, kind of, took it over six months ago. I’m talking about the company (in the) state it’s in right now. This company is not ignoring the world out there, nor is it in a death spiral.”

That's pretty much the exact opposite of what most of the global tech press has been saying over the past week, so needless to say the reaction hasn't exactly been positive, in fact if anything all the charm offensive has succeeded in doing is to trigger a fresh wave of criticism and ridicule.

Maybe someone should quietly suggest to RIM that sometimes the best thing to say is nothing at all.

Via AllThingsD

Read more about: Blackberry OS

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 1 comment

Pondlife  Jul. 4, 2012 at 11:36

Hmm not much change from last year, wonder if he'll go the same way
http://www.mobot.net/rim-bright-future-22401

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