RIM to launch 'at least six' BlackBerry 10 devices in 2013

RIM to launch 'at least six' BlackBerry 10 devices in 2013With most of the main business at CES 2013 now out of the way, the next big day for the mobile industry is January 30, when RIM is at long last set to unveil its new BlackBerry 10 OS and the initial pair of handsets that will bring it to the world.

But what about after that? Well, as luck would have it RIM CMO Frank Boulben has been talking about just that, and has revealed that we can expect at least six BB10 handsets over the course of 2013.

Boulben has been talking up RIM's future at CES 2013 this week, keen to keep the company in the spotlight despite the fact that RIM has nothing to show at the trade show and doesn't even have its own stand.

Speaking to Fierce Wireless, Boulben said more than 150 carriers around the globe are currently testing BlackBerry 10 devices ahead of the big launch event at the end of the month, which will see a full touch device and a QWERTY keyboard launch to carry the company's hopes further into the year.

That will just be the start, however, and Boulben reckons we're looking at a minimum of another four BlackBerry handsets emerging over the course of the year, with RIM having ignored the lure of carrier exclusives to ensure as wide a reach as possible.

RIM remains defiantly bullish about BlackBerry 10's chances, with Boulben pointing out that the company has an existing subscriber of 79 million, and is getting good feedback from networks testing the BB10 BlackBerrys. “They very much believe that we can be the third platform,” he claims.

Aside from the fact that they were unlikely to say anything else, and that Boulben would never tell us if they had, RIM has every reason to be optimistic. Windows Phone is gradually building its customer base, but probably not as quickly as Microsoft was hoping – and RIM no doubt was fearing.

That doesn't mean RIM will do any better, of course, but less than a month from BB10's arrival things could be looking a lot worse.

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8 comments

JanSt / MOD  Jan. 9, 2013 at 19:59

Please, don't mess it up!

ghatch  Jan. 9, 2013 at 21:09

great, any news of when will my playbook (others as well) be getting a software upgrade!

JanSt / MOD  Jan. 9, 2013 at 21:27

great, any news of when will my playbook (others as well) be getting a software upgrade! Just happened "Software update v2.1.0.1314 Dec. 19, 2012"! BB 10 does NOT come to any current/old devices!!!!!

Pondlife  Jan. 9, 2013 at 21:53

great, any news of when will my playbook (others as well) be getting a software upgrade! Just happened "Software update v2.1.0.1314 Dec. 19, 2012"! BB 10 does NOT come to any current/old devices!!!!!

Eh? Thought they'd said the playbook was getting it.

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Not sure it was a good idea saying yeah that launch pair is one thing but there's another 4 to follow (why not wait for them?) That's almost a Nokia level of selling..

JanSt / MOD  Jan. 9, 2013 at 22:15

great, any news of when will my playbook (others as well) be getting a software upgrade! Just happened "Software update v2.1.0.1314 Dec. 19, 2012"! BB 10 does NOT come to any current/old devices!!!!!

Eh? Thought they'd said the playbook was getting it.

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Not sure it was a good idea saying yeah that launch pair is one thing but there's another 4 to follow (why not wait for them?) That's almost a Nokia level of selling..


Well, I hope for them, they reverse the Nokia "strategy" - bring two high-end devices first, and then follow up with the mid-range stuff... and for dog's sake: cut the price of the Bold 9900.

And YES, pondlife is RIGHT: RIM did promise BB10 for the Playbook - some time after the phone launch! My bad :)

Pondlife  Jan. 9, 2013 at 22:32

Would make sense but they'd still have to tell people the others are more basic, though still imagine some waiting to see what is to follow.

matt101101 / MOD  Jan. 10, 2013 at 02:07

I wonder how much stress BB10 will put on the PlayBook's ageing hardware...?

Pondlife  Jan. 10, 2013 at 14:42

I wonder if it's an indication of the low specs they are planning for phones

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