As widely expected, RIM has reacted to its downturn in fortunes by replacing the men many people blame for the troubles: co-CEOs Jim Balsillie and Mike Lazaridis.
Taking over at the top is Thorsten Heins, previously RIM's chief operating officer, and already the new man at the helm has suggested the forthcoming BBX operating system could be licensed to other manufacturers.
RIM's market share has been on the decline for well over a year now, and where not too long ago it was locked in a three-way struggle with iOS and Android for top spot in the smartphone market, those days are long gone.
New products have been slammed for taking too long to go from development to release, and when they do appear, they've been hammered for not keeping pace with the best in the business.
And while two men can't fairly be blamed for the woes of an entire company, the buck invariably stops at the top and in this case that means Balsillie and Lazaridis.
Earlier this month we reported on a governance review that was expected to reveal at the end of the month the clear verdict that the RIM leadership double-act be replaced, but Balsillie and Lazaridis, it seems, are going to be spared the indignity – in fact, the RIM press release announcing the changes suggests the pair went to the board themselves and suggested the change.
Both will remain on the RIM board, with Lazaridis named as vice-chair.
In an interview with the Wall Street Journal, Heins revealed that there were no plans to put the company up for sale, but should the launch of the BBX platform later this year be a success, it could open the door to licensing it to other manufacturers.