Research In Motion has been talking up its BlackBerry 10 OS again, this time boasting that its carrier partners reckon the next-gen platform is “tremendous” - even though it's still months away from being released.
RIM's head of Canadian operations Andrew McLeod said execs from around North America had been “visibly positive and visibly enthusiastic” when demoed the new platform recently.
The demos, conducted around the US and Canada by RIM boss Thorsten Heins and a number of the company's other top brass, are aimed at keeping interest levels in BlackBerry 10 high in the months leading up to its official launch.
Speaking at a media briefing on Thursday, McLeod confirmed that briefings with European and Asian carriers would follow in the next few weeks – though no actual product discussions will take place for the time being.
It all sounds good, but to be fair we're talking about a scenario where the boss of one of the top smartphone brands in the world is personally showing off his company's new software. Is anyone really going to turn around at the end and say “to be honest, that looks like a load of garbage”?
In the end, the fact that RIM is announcing all this in the first place seems to say more than what is actually being announced.