RIM: Everyone just loves BlackBerry 10

RIM: Everyone just loves BlackBerry 10

Research In Motion has been talking up its BlackBerry 10 OS again, this time boasting that its carrier partners reckon the next-gen platform is “tremendous” - even though it's still months away from being released.

RIM's head of Canadian operations Andrew McLeod said execs from around North America had been “visibly positive and visibly enthusiastic” when demoed the new platform recently.

The demos, conducted around the US and Canada by RIM boss Thorsten Heins and a number of the company's other top brass, are aimed at keeping interest levels in BlackBerry 10 high in the months leading up to its official launch.

Speaking at a media briefing on Thursday, McLeod confirmed that briefings with European and Asian carriers would follow in the next few weeks – though no actual product discussions will take place for the time being.

It all sounds good, but to be fair we're talking about a scenario where the boss of one of the top smartphone brands in the world is personally showing off his company's new software. Is anyone really going to turn around at the end and say “to be honest, that looks like a load of garbage”?

In the end, the fact that RIM is announcing all this in the first place seems to say more than what is actually being announced.

Via AllThingsD

Read more about: Blackberry OS

Add a comment
8 comments

kemj  Aug. 26, 2012 at 01:34

BlackBerry 10 isn't just an OS. It is a whole new platform, a powerful platform that the media should give it a chance to be.

TimT  Aug. 26, 2012 at 03:12

Do you really think, seeing Playbook, that the new OS is going to be bad? They know what the competition does since they have and use them themselves.
The BB10 phones will be right up there with the other two or three competitors.
The only issue is the number and quality of apps.

JanSt / MOD  Aug. 26, 2012 at 10:06

I'm sure they wouldn't tell the CEO, ooh, it's cr*p, innit.
But it's not a student science fair. There's a LOT of money at stake... You cannot fault RIM for trying!
Look at the farce pulled of by Palm and HP... I'm sure RIM paid attention.
I'm not writing RIM off, just yet. I know a lot of people who still use BBs, and I know a lot of people tired of the iOS/Android 2-party system... Done right, RIM can survive this.

Arkanus  Aug. 27, 2012 at 06:31

I'm sure they wouldn't tell the CEO, ooh, it's cr*p, innit.
But it's not a student science fair. There's a LOT of money at stake... You cannot fault RIM for trying!
Look at the farce pulled of by Palm and HP... I'm sure RIM paid attention.
I'm not writing RIM off, just yet. I know a lot of people who still use BBs, and I know a lot of people tired of the iOS/Android 2-party system... Done right, RIM can survive this.


I have definitely heard great things about BB10, it's completely different from the existing Blackberry software. If it's anything like the Playbook, it should be an awesome product.

JanSt / MOD  Aug. 27, 2012 at 16:27

I'm sure they wouldn't tell the CEO, ooh, it's cr*p, innit.
But it's not a student science fair. There's a LOT of money at stake... You cannot fault RIM for trying!
Look at the farce pulled of by Palm and HP... I'm sure RIM paid attention.
I'm not writing RIM off, just yet. I know a lot of people who still use BBs, and I know a lot of people tired of the iOS/Android 2-party system... Done right, RIM can survive this.


I have definitely heard great things about BB10, it's completely different from the existing Blackberry software. If it's anything like the Playbook, it should be an awesome product.


Yeah... Most b*tching about RIM/BB comes from people who haven't used a BB in years - if ever. Same as Symbian. Read between the lines in reviews and 'hit pieces', and it's very clear the people at the keyboard are clueless or were simply assuming if something predates the iOS/Android 2-party system it has to be obsolete, "clunky" etc etc...
I haven't got much time for that kind of 'thinking'. It's not even trolling. Trolls expend amazing amounts of energy. These 'pro' nay-sayers are just lazy.
(No offence, Mr James :p Wasn't talking about you ;) )

exrimanalyst  Aug. 28, 2012 at 17:07

I worked for RIM for 4 years. I have used a alpha version of BB10 and it isn't bad. The multitasking is well done and it looks polished. The browser is also much better. However i am a nay sayer. Why? RIMs complete failure for enterprise the one and only thing they "did" better than anyone else. BB10 will fail due to the derth of apps for it the playbook was released to try and get a app foothold. This failed utterly and RIM gave the things away to try and get developers on board. BB10 will not use the NOC for anything other than BBM that means no encryption and compression through RIMs infrastructure. BB10 will just use a vpn tunnel and active sync, just like iPhone. No more app pushes from bes, no more fine toothed it policies. No more MDS brousing control and logging. It's a joke and why? RIM need people to spy on their customers (india cia) RIM are scared the NOC will crash again, RIM can't sell the noc charges onto carriers anymore they have lost too much clout and now the noc coats rim money. BB10 will require new servers and will not work with bb7 os devices. They expect you to run BES 5.0 and BES10 on two servers with different sql dbs with a webclient called Fusion to manage the two. Madness...

rawilliamhh  Sep. 1, 2012 at 09:53

Best summary that I have heard so far. I do not understand why the compression and encryption would be chucked. Telecoms don't like data-efficient devices, perhaps.

I worked for RIM for 4 years. I have used a alpha version of BB10 and it isn't bad. The multitasking is well done and it looks polished. The browser is also much better. However i am a nay sayer. Why? RIMs complete failure for enterprise the one and only thing they "did" better than anyone else. BB10 will fail due to the derth of apps for it the playbook was released to try and get a app foothold. This failed utterly and RIM gave the things away to try and get developers on board. BB10 will not use the NOC for anything other than BBM that means no encryption and compression through RIMs infrastructure. BB10 will just use a vpn tunnel and active sync, just like iPhone. No more app pushes from bes, no more fine toothed it policies. No more MDS brousing control and logging. It's a joke and why? RIM need people to spy on their customers (india cia) RIM are scared the NOC will crash again, RIM can't sell the noc charges onto carriers anymore they have lost too much clout and now the noc coats rim money. BB10 will require new servers and will not work with bb7 os devices. They expect you to run BES 5.0 and BES10 on two servers with different sql dbs with a webclient called Fusion to manage the two. Madness...

thunderfox  Sep. 6, 2012 at 11:10

My Gosh.... I am impressed how the media favors Apple in all kinds of news. A positive news for RIM is portrayed badly at the end of the article. When I read bad news about the Iphone they start bad but at the end it seems lighter like is not a big deal....but any positive development in RIM is portrayed or is induced to be seen as being bad like this article and others. If the executives of carriers are positive that's good news. These kind of people will not accept any kind of deals that will impact negatively their business so I do not see a reason to lie like what this article is trying to portray. Pretty unprofessional sound off.

I wonder how much Apple is paying people who have the fiduciary duty to review products without any bias ? There is a huge bias and some people sound off fantasies. There are Apple consumers that are fighting for the Brand. Hellow!!! fight for a better product not for the brand. Fight for having a choice not monopoly.

Let's get back to the facts. If the BB10 system can perform better like RIM is saying, has a pretty good hardware and simultaneously allow android apps to run on it, I think RIM has a pretty good chance to come back on top of the game. I hope they use creativity this time. If you can do things with BB10 that apple phones cannot do that's a new level of user experience and may be a game changer. They have an unrivaled and superior hardware, apparently solved the apps issue...let's see what BB10 can deliver that goes beyond apple 4s or 5.

Samsung ais missing out a pretty good opportunity to acquire innovative technology to compete. And If I were apple I would buy RIM because then it is game over .There will be no competition in the smartphone arena (probably it will be blocked by (google, microsoft, nokia and samsung).

I wonder why Samsung is playing so low key on this. The litigation result is a huge blow to competition and I do not see either taking the steps (may be they are behind the scenes) to protect themselves. There is no way, for the biggest market in the world (US) you need to have new technology to compete.

Email:

You don't need an account to comment. Just enter your email address. We'll keep it private.

Comment: