For a long time it seemed like RIM's strategy for taking on BlackBerry's smartphone competitors centred mainly around pretending they don't exist.
But RIM has now acknowledged just how completely iOS and Android have invaded its once-exclusive hold on the business market by making its BlackBerry Fusion service available for the rival platforms.
Initially launched for BlackBerry and PlayBook users in November, BlackBerry Fusion allows business users to configure services such as email and calendar functions, rooting and jailbreaking, and security policies across a variety of devices.
Sounds good in theory, but today's anything-goes approach to business users' approach to mobile devices means iOS and Android support is all but necessary to make the service truly useful.
For iDevice and Android users looking to check out what the BlackBerry Enterprise Server is all about, the Mobile Fusion Client app is currently a free download from the Apple Store and Android Market.