RIM promotion nets 15,000 BlackBerry 10 apps in 37.5 hours

RIM promotion nets 15,000 BlackBerry 10 apps in 37.5 hoursBlackBerry 10 is just around the corner, and the volume of apps available will play a crucial role in the operating system’s success. RIM clearly knows this, as evidenced by the $10,000 guarantee for developers.

In addition to that particular promotion, a RIM Port-A-Thon event attracted 15,000 BlackBerry 10 app submissions in just 37.5 hours. Wow.

Of course, there were plenty of incentives on offer, including cash and hardware and even a trip to freakin’ Europe.

In particular, RIM offered $100 per successful BlackBerry 10 app submission, up to a maximum of 20 apps.

In addition, for those getting 5-10 Blackberry 10 apps approved, the first 200 will receive a Dev Alpha handset.

Developers who get more than 10 BlackBerry 10 apps approved will receive $100 per app and the Dev Alpha handset (for the first 10 qualifying), plus – for one lucky developer – a paid trip to Europe for the BlackBerry 10 launch.

Er, and so on and so forth. Should you care, you can read about the incentive in more detail over on the BlackBerry Developer pages.

Clearly chuffed, RIM’s Alec Saunders tweeted: “well there you have it. 37.5 hours in, we hit 15,000 apps for this portathon. Feel like I've run a marathon. Thanks to all the devs!”

The BlackBerry 10 launch goes down on January 30, just over two weeks from now.

Read more about: Blackberry OS

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13 comments

mrew42  Jan. 14, 2013 at 12:54

Hope the battery lasts as long......

hard123  Jan. 14, 2013 at 13:51

lol - have they taken a look at the quality of apps on the Blackberry App store ? Evidently not. Quantity over Quality wit this approach. They'd be much better placed appropriately that money they've spunked on 15,000 copies of Learn Spanish, or Hull City Bus timetable 2009-10. Get the top 10 at competitive prices. I.e 49-79p rather than £3.99 and they'd be far better placed in my eyes.

Nobody needs 15,000 apps - they do however, occasionally need circa 10 well-built apps.

matt101101 / MOD  Jan. 14, 2013 at 15:06

lol - have they taken a look at the quality of apps on the Blackberry App store ? Evidently not. Quantity over Quality wit this approach. They'd be much better placed appropriately that money they've spunked on 15,000 copies of Learn Spanish, or Hull City Bus timetable 2009-10. Get the top 10 at competitive prices. I.e 49-79p rather than £3.99 and they'd be far better placed in my eyes.

Nobody needs 15,000 apps - they do however, occasionally need circa 10 well-built apps.

Couldn't agree more, useless apps are useless, irrespective of how many are available.

Pondlife  Jan. 14, 2013 at 15:19

Mayhaps but even with such modest needs they don't all need the same 10 apps and hence the need for many.

JanSt / MOD  Jan. 14, 2013 at 16:43

Good stunt. It's irrelevant that 90% plus are probably rubbish clones. For number fetishists it's important. 99% of iOS and Android apps are useless for any one person. And yet the same any ones will cry, "f*ck yeah", when Android beats iOS to the 1 million mark.

The really important apps matter once reviewers and opinion makers get their hands on the Z10.
But for hype this is okay.

Pondlife  Jan. 14, 2013 at 20:10

Trouble is this actually encourages the crap ones as they'll be easier to port in next to no time.
Not as if the beeb are going to rush to release iplayer for the $100, or MS Skype

Stelph  Jan. 15, 2013 at 09:17

To put a slightly more positive spin on the comments, at least it's good to see RIM take an active interest in attracting developers in this way to ensure a wide range of apps.

I DO hope they continue the incentive by spending the time now to producing some "in house" apps (or approach known developers to do it for them) like the equivalent to iPhoto or iMovie etc. it does do my nut that google seems to have a "hands off" policy in this area, and even apple seem to have lost interest after releasing the initial apps

JanSt / MOD  Jan. 15, 2013 at 10:32

True - I expected updates to iMovie and, especially iPhoto with iOS 6 and iPhone 5. They are 2 big names, but on iOS they do little you cannot achieve with 1 or 2 less bloated apps. Heck, the iOS Twitter app lets you edit photos before upload now... Having a sleek UI doesn't justify iPhotos resource hunger and sales price.
And iMovie? LOL Get 2 or 3 smaller, lighter video apps that do 1 or 2 things well.

But hey, until Apple make it possible to share files between apps more freely and widen filetype support , their eco-system shouldn't serve as an inspiration. More like a warning, really. E.g.: come on: GIFs!!! Tumblr apps are incredibly popular for iOS. Photo editing - very popular and quite fun on the iPad. But the iOS gallery doesn't support animated GIFs!!!!

Daft.

RIM need a good range of apps. Granted: nobody wants Photoshop on a 2.6-in screen, but if they plan to capture the 4in + fans, they need to do much better. Same goes for document viewers and editors etc etc. And a bland but efficient UI works on a small screen, but on a gorgeous touchscreen they need to do better. On BB7 and earlier they also had a lot of 'must haves' that were, however, hampered. Skype was available, but horribly implemented.
IM+ the same... Etc etc.
WebOS was hampered by the absence of key applications, but many of the apps it did have were incredibly stylish AND efficient. Some where better than what you get on iOS or Android. If RIM can do that while getting most must-have apps, they do stand a chance.

If they just go for quantity, they'll go down.

Another issue is ease of use. It must become easier to switch APNs, e.g. - people can't be expected to put up with a complete loss of connectivity everytime BIS breaks down. They have to plan for contingencies. Let users switch to default network APNs temporarily without a degree in tweakery...

Pondlife  Jan. 15, 2013 at 13:12

To put a slightly more positive spin on the comments, at least it's good to see RIM take an active interest in attracting developers in this way to ensure a wide range of apps.

Fairly sure they tried a similar approach on playbook too..

Stelph  Jan. 16, 2013 at 16:13

True - I expected updates to iMovie and, especially iPhoto with iOS 6 and iPhone 5. They are 2 big names, but on iOS they do little you cannot achieve with 1 or 2 less bloated apps. Heck, the iOS Twitter app lets you edit photos before upload now... Having a sleek UI doesn't justify iPhotos resource hunger and sales price.
And iMovie? LOL Get 2 or 3 smaller, lighter video apps that do 1 or 2 things well.

RIM need a good range of apps. Granted: nobody wants Photoshop on a 2.6-in screen, but if they plan to capture the 4in + fans, they need to do much better. Same goes for document viewers and editors etc etc. And a bland but efficient UI works on a small screen, but on a gorgeous touchscreen they need to do better. On BB7 and earlier they also had a lot of 'must haves' that were, however, hampered. Skype was available, but horribly


True looks like they have learned something from their (and others) mistakes tho:

Improvements to camera apps (to make it easier for getting those good snaps)
http://www.engadget.com/2012/05/01/bb10-camera-app-scalado-rewind/
http://www.engadget.com/2012/05/01/bb-10-timeline-lens/

Native video and photo editors
http://www.engadget.com/2012/05/06/blackberry-10-to-get-video-editor-screen-sharing-according-to-forum-leak/

Native social media
http://www.engadget.com/2012/09/25/rim-shows-off-native-facebook-app-for-blackberry-10
http://www.engadget.com/2013/01/14/bb10-twitter-and-google-talk-app-integration-leaks-ahead-of-laun/

Add in their s-voice/Siri alternative and geneit does look like its shaping up well.

Id say its worth picking up a playbook just to have a go with it when it comes out

JanSt / MOD  Jan. 16, 2013 at 16:18

No need to persuade me. After the 7 minute hands-on video I want a Z10. Just hoping they don't forget something silly like copy/paste or Mass Storage/MTP... You never know these days ;)

Stelph  Jan. 16, 2013 at 16:28

No need to persuade me. After the 7 minute hands-on video I want a Z10. Just hoping they don't forget something silly like copy/paste or Mass Storage/MTP... You never know these days ;)

Oh god I will be furious if they remove mass storage or USB OTG (both of which the playbook currently supports). Kind of hoping they also release a "budget" or lower spec blackberry phone. If I had a Playbook and Blackberry bridge id be quite happy having a low spec BB10 touchscreen phone (like the HTC 8s or Nokia 620) that had a mahussive battery if I could support that with a companion tablet like the Playbook

Pondlife  Jan. 16, 2013 at 16:58

No need to persuade me. After the 7 minute hands-on video I want a Z10.

BB doomed now then..

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