RIM's latest ploy to boost PlayBook sales: give it away free

RIM's latest ploy to boost PlayBook sales: give it away free

The BlackBerry PlayBook isn't the most highly regarded of tablets, it's safe to say, but as we've seen with the HP TouchPad, things can quickly change if the price is right.

Maybe that's what RIM had in mind with its latest gimmick to boost the PlayBook's flagging sales – a scheme that gives it away completely free to any existing Android developer submitting an app to BlackBerry App World.

At the moment the PlayBook is going for £169, already well down on its initial RRP, but it says something about how many unsold tablets RIM must have knocking about the place that it's happy to give them away in exchange for a single app. It also says a fair bit about how far it's having to go to get developers even vaguely interested.

The scheme was announced by RIM vice-pres of developer relations Alec Saunders via Twitter, and was followed up by a blog post which revealed: “the plan is to provide one free 16GB BlackBerry PlayBook to every registered BlackBerry App World vendor who converts their Android app for use on the BlackBerry PlayBook and submits it to BlackBerry App World.”

We're slightly worried about the words “the plan”, and by the admission that there are a couple of terms and conditions that haven't quite been finalised as yet.

Then again, what more appropriate way of publicising a tablet that has been criticised from day one as being unfinished?

For more info on the scheme, head over to the BlackBerry Developer's Blog.

Read more about: Blackberry Playbook

Add a comment

jmarcelino  Feb. 3, 2012 at 18:48

Might even fire the old Eclipse and do a fart app for Blackberry, but suspect the T&Cs will demand a bit more..
Just not sure how to test the converted app as I don't have a Playbook though, bit of a chicken and egg problem there BB...

equ  Feb. 4, 2012 at 15:10

I made a Andoid app (following the tutorial) that made my phone "Meow". It that good enouth to qualify as a developer lol

equ  Feb. 4, 2012 at 15:10

If it needs two apps I could change the sound effect to a fart sound lol


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