So BlackBerry World 2012 has come and gone, and for the most part opinions of new CEO Thorsten Heins and the steps he's taken so far to try and steer RIM to safer waters have been cautiously positive.
But in a week that has seen Samsung unveiling the blockbuster new Galaxy S III, the lack of new hardware from RIM is impossible to ignore – and if the company's share price is anything to go by, it hasn't been.
RIM may still hold high hopes for its new BlackBerry 10 platform, and it does look to be a decent OS from what we've seen so far. But it's taken a long, long time to get here – and all of Heins' promises to make RIM leaner and meaner simply draw attention to that fact.
So while the new generation of BlackBerry devices may well give reason for optimism when they touch down from October onwards, that doesn't change investor opinion as to where RIM is right now: in serious trouble.
RIM's stocks have already taken a beating in 2012 as it is, but they have shed a further 15% of their value in the past three days alone in a pretty damning display of no confidence at the worst possible time.
The problem is that for all Heins' fighting talk and the promise of BlackBerry 10, unrealistic talk and empty promises are a big part of what got RIM into this mess in the first place, and until the company delivers something tangible to back up its claims, it can't expect anyone's outlook to change.