I've referred before to a spoof iPad ad mocking the debatable innovation in Apple's then-newly arrived iPad mini.
In the parody Apple then goes on to unveil the iPad mini mega, iPad mini mega micro and iPad mini mega micro max, each one only slightly different to all of the others.
Well Samsung, it seems, has decided to follow similar tactics in real life: alongside the existing Galaxy S4, and the already-rumoured Galaxy S4 Mini and Galaxy S4 Active it seems we're going to be treated to a Galaxy S4 Mega in the next few months.
It's been a rich 24 hours or so for Samsung Galaxy rumours. Not only has the Galaxy S4 Mega's name been spotted for the first time – in a screenshot showing a list of devices supported by Samsung's WatchON app – but we've also been treated to some new specs and a couple of decent product pics of the upcoming Galaxy S4 Active.
The Active is a ruggedised variation on the standard Galaxy S4 flagship boasting dust and water resistance, along with a metal body, and overall it looks quite different to the original with its trio of hardware buttons below the screen.
The snaps, surfaced by GSM Arena, also show some of the Galaxy S4 Active's specs, and it's pretty much exactly what we're expecting: a Snapdragon 600 chipset comprising a 1.9GHz quad-core CPU/Adreno 320 GPU combo, along with a 5in 1080p display.
As for the Galaxy S4 Mega, its naming alongside the Mini and Active as upcoming devices supported by WatchON isn't much to go on – and there's a small possibility it could be a reference to the already-outed Galaxy Mega, which isn't based on the S4 at all.
But given Samsung's penchant for spewing forth similarly named handsets left, right and centre we wouldn't be surprised if this is another entirely new face we're hearing about for the first time.
In which case, keep 'em peeled, as it's surely just a matter of time until the Galaxy S4 Mega Micro is spotted.