Clearly, Rupert Murdoch realises how important the mobile market is. He's just joined Twitter.
OK, I'm being glib - but he has singled the mobile industry out as a lucrative source and it seems has decided he wants a piece of the action, having sent an internal memo to staff, singling out the importance of tablets and smartphones to both of his new companies (he's splitting Newscorp into two separate entities now, one dealing with publishing and the other entertainment matters).
Here's what Uncle Rupes had to say: "Today there are 30 million tablets in use in the US and 75 million worldwide. In five years' time, there will be at least 75 million tablets in the US and 375 million in the world.
"Smartphones will get far smarter and grow rapidly over the next 5 years, from 120 million active phones to 225 million in the U.S., and from 835 million to 1.7 billion in the world.
"These technologies will permeate all parts of life - including education - and it is my firm belief that these two companies will be best positioned to compete in this rapidly evolving global economy and distribute our premium content on these platforms."
But we can't say we're enamoured with his success so far in such matters. Yes, this man is a bit of a bright spark whether you like him or hate him. I realise that is a controversial way of describing him so let me explain.
While I don't condone for a second anything he or his companies may have been involved in, I am talking about a man who had the foresight to make such decisions that have landed him with billions and billions of pounds through his own business nous.
This is the man who launched what has become one of the biggest broadcasters in the world over here and saw off the competition. This is a man who - on the whole - knows his stuff. Even if personally, you don't like him for one of many reasons.
Can he make a success of this? What do you think?
Via The Register