Sainsbury’s and Sky trial idiotic iPad trolleys

Sainsbury’s and Sky trial idiotic iPad trolleysSupermarket Sainsbury’s and TV guys Sky have teamed for a frankly ridiculous trial that sees iPads stuck to shopping trolleys.

The iPads will offer content via Sky Go, meaning football-obsessed morons won’t miss out on the likes of today’s transfer thingy. Sorry, did I just say that out loud?

The trolley “comes complete with tilting iPad holder and speakers, [and] a front bumper complete with a sensor which lets off a warning beep if you get too close to other shoppers”. That doesn’t sound annoying at all.

It also features “an onboard battery with self-charging solar panel to ensure the viewing device never runs on empty”.

The man behind the idea, Ian Burgess of SetTwo Designs, reckons: "Being able to create a gadget that is practical yet innovative is often a challenge but I think with the Sky Go trolley we've cracked it. The trolley can be used in the traditional way for shopping yet streams the latest sports news on Sky easily."

Sainsbury's trolley buyer, Brett Hart (presumably a direct relation of the WWE Hall of Famer Bret Hart), explains: "We strive to make our customers' lives simpler, which is why we're looking at these new trolleys."

Sometimes I feel like the only sane person on the entire planet.

Read more about: Apple iPad 2iOS

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blizzard7  Aug. 31, 2011 at 16:19

But err... don't trolleys get nicked all the time. Not to mention said football fanatic trying to haul his 24-pack of Stella into the trolley and smashing the screen. :|

Stelph  Aug. 31, 2011 at 16:24

The only advantage of this I can see is I assume this means Free wifi will be available in sainsburys now (otherwise how will this work) and then you could really take the mickey and go around comparing prices with Tesco on the go, and make it REALLY obvious to staff that is what you are doing. Preferably on an Android tablet or HP touchpad (if you have one, "sob")

matt101101 / MOD  Aug. 31, 2011 at 16:56

Is this a joke? Like Stelph says, the only, and I mean only, upside to this, if it's true, is that Sainsburys will have free WiFi, yay...I'll spend my time annoyingly comparing prices with Tesco and Asda using either my Android phone or my WebOS tablet...oops no iPad..sorry Sainsbury's ;).

trebor  Sep. 1, 2011 at 11:07

This story is either 5 months late or 7 months early!

matt101101 / MOD  Sep. 1, 2011 at 12:36

trebor, sadly it's true....


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