Supermarket Sainsbury’s and TV guys Sky have teamed for a frankly ridiculous trial that sees iPads stuck to shopping trolleys.
The iPads will offer content via Sky Go, meaning football-obsessed morons won’t miss out on the likes of today’s transfer thingy. Sorry, did I just say that out loud?
The trolley “comes complete with tilting iPad holder and speakers, [and] a front bumper complete with a sensor which lets off a warning beep if you get too close to other shoppers”. That doesn’t sound annoying at all.
It also features “an onboard battery with self-charging solar panel to ensure the viewing device never runs on empty”.
The man behind the idea, Ian Burgess of SetTwo Designs, reckons: "Being able to create a gadget that is practical yet innovative is often a challenge but I think with the Sky Go trolley we've cracked it. The trolley can be used in the traditional way for shopping yet streams the latest sports news on Sky easily."
Sainsbury's trolley buyer, Brett Hart (presumably a direct relation of the WWE Hall of Famer Bret Hart), explains: "We strive to make our customers' lives simpler, which is why we're looking at these new trolleys."
Sometimes I feel like the only sane person on the entire planet.