Sony Ericsson's calculated shift last year to pin its smartphone fortunes to Google's coat-tails has been fairly effective, it's safe to say, with Android sales now representing 60 per cent of the phone maker's business.
But overall sales are down, and given the slim margins in Android-land because of just how many manufacturers are involved in dividing up the pie, it's no surprise to hear that profits have taken a tumble too.
In total Sony Ericsson sold 23% fewer phones in the first three months of 2011 versus the same period last year, while sales also fell 28% over the three months ending in December – no surprise there given how Christmas fell during that period.
Still, SE top man Bert Nordberg chose to focus on the positives: “Sony Ericsson’s profitability continues as we accelerate our shift towards an Android-based smartphone portfolio, with smartphones comprising over 60 per cent of our total sales during the quarter,” Nordberg revealed.
“Towards the end of the quarter, we introduced the highly anticipated Xperia Arc and Xperia Play, which have been well received by both operators and consumers around the world.
“However, the Japan earthquake made it a challenging quarter operationally and we are experiencing some disruptions to our supply chain. We will continue to evaluate the situation.”
Profits came out at a modest, but respectable, €11m – not bad considering some analysts were talking about losses upwards of €20m.
Given the company's prospects around the end of 2009, Nordberg and Co won't be too disappointed at how things have been going, and with the likes of the Xperia Arc and Xperia Play heading up its smartphone portfolio, there's every reason to be optimistic going forward too.