Sammo trademarks “Samsung Core” smartphones and tablets

Sammo trademarks “Samsung Core” smartphones and tabletsAn alternative headline for this story might’ve been: “What's the dealio with Samsung Core?” Y’see, only Samsung knows. Exciting.

On December 27, while you were face down in mince pies and egg nog, Samsung popped down to ye olde patent shoppe (er, United States Patent and Trademark Office) and trademarked “Samsung Core”.

Fusible reports that the application has the serial number 85504384, and covers mobile phones, smartphones and tablets. Other than that, we’re stumped.

The fact that Samsung Core covers a variety of devices could mean we’re looking at a whole new range. Have we reached the end of the Samsung Galaxy era? Who knows? I’m just thinking out loud here.

As for the inspiration behind the Core name, it could refer to imminent quad-core goodness, or perhaps it’s a dig at Samsung’s Californian friends; Apple core - get it?

In any case, Samsung is expected to unveil the Galaxy S III at Mobile World Congress in February. Actually, my money’s on the day before Mobile World Congress (as per tradition), so that’s February 26.

Recent rumourage suggests Samsung didn’t get the "3D phones are crap" memo. Oh dear.

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4 comments

jmarcelino  Jan. 2, 2012 at 21:33

'tis getting ridiculous, first Samsung poaches the little girl portraided in Apple's ads

http://www.theverge.com/2012/1/2/2675592/samsung-galaxy-tab-ad-poaches-child-actress

And now "Samsung core"?

Next they'll try to change their logo to a Korean pear. http://en.wikipedia.org/wiki/Pyrus_pyrifolia

matt101101 / MOD  Jan. 2, 2012 at 21:59

I think Samsung are deliberately taking the p*ss out of Apple tbh. I think you'd have to call it international corporate trolling ;).

Samsung know there's nothing Apple can do, you can't patent a child, even using the crappy US patent system. They also know it'll p*ss Apple off. Win win to Samsung really.

jmarcelino  Jan. 2, 2012 at 22:25

Win win, yeah right.

That must be why the video was pulled as soon as word got out... and why the ad was shown only in Korea.

matt101101 / MOD  Jan. 2, 2012 at 22:57

Either that, or it was never meant to have been released yet/in the first place anyway. I somehow doubt there was public outrage in Korea about something Samsung did, especially something which is giving the proverbial middle finger to Apple.

Also, it's got people talking advert pulled or not. That's the point in a commercial after all, to get people's interest.

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