Samsung: more is less

Samsung: more is lessHTC’s 2011 portfolio was nothing short of ridiculous, with all bases – single-core, dual-core, autostereoscopic, small, big, really big – covered and then some. The strategy didn’t sit well with Joseph Consumer, but the Taiwanese chaps say they now realise less is more. We really hope that’s the case.

One manufacturer who seems to be thinking the opposite is bloomin’ Samsung. To be fair, it released something like 236 Galaxy smartphones last year, so it’s not exactly a new phenomenon from Sammo, but still – we keep finding ourselves rolling our eyes each time a new device pops up.

Having a quick scan through our news archives, Samsung is already into double figures this year alone, including rumours, leaks, official announcements and colour variants. Ready?

Samsung Galaxy Tabs

The Samsung Galaxy Tab category is really quite outrageous. At the start of the year we had the original Froyo-rockin’ Samsung Galaxy Tab, and variants in 7.7, 8.9 and 10.1in flavours. That’s a lot of tablet, but apparently not quite enough for Samsung.

Just a few days ago, Samsung revealed an Ice Cream Sandwich (Android 4.0) version of the 7in model. Maybe that shouldn’t have come as such a surprise, as Samsung had recently announced that the original couldn’t support Ice Cream Sandwich.

As if that wasn’t enough, Samsung is also said to be lining up a massive 11.6in Galaxy Tab for Mobile World Congress. It was first rumoured back in December, then again last month.

White smartphones

White smartphones are all the rage these days. We’ve got the iPhone 4S, Samsung Galaxy S II, BlackBerry Bold Touch, HTC Sensation, HTC Sensation XE…

Now Samsung is throwing in a couple more, with the Android flagship – the Samsung Galaxy Nexus – getting a coat of white paint, as well as the Samsung Galaxy Note.


Another smartphone tradition is to chuck a “2” on the end of an existing phone and increase the specs ever so slightly. That’s exactly what Samsung is doing with the Samsung Galaxy mini 2 (successor to the original unveiled at Mobile World Congress last year) and Samsung Tocco Lite 2.

The 3.3in Samsung Galaxy mini 2 fills the gap between the 3in Samsung Galaxy Y and 3.5 in Samsung Galaxy Ace, while the 3in Samsung Tocco Lite 2 goes to proprietary school as opposed to Android High.


If a particular spec boost doesn’t quite justify upping the numbers, you can always throw an “S” or a “Plus” or an “Advance” on the end. Why not? We’ve already seen the Samsung Galaxy S Plus (literally a Samsung Galaxy S with a 1.4GHz processor), and a couple of similar guys are reportedly on the way.

The Samsung Galaxy S II Plus is rumoured to be arriving in a couple of months, with the processor cranked to 1.5GHz dual-core.

The Samsung Galaxy S Advance, meanwhile, builds on the aforementioned S Plus variant with a dual-core 1GHz processor.

Future guys

It’s official: the Samsung Galaxy S III won’t be in attendance at Mobile World Congress (bah), but Samsung promises it’s coming at some point in Q2.

A rather odd fellow was recently snapped, with suggestions that it might be the Samsung Galaxy S III. However, it's probably an entirely separate beast, perhaps one of them bendy phones Samsung was rumoured to be working on.


Phew. So that’s:

  • Samsung Galaxy Tab 7 (ICS)
  • Samsung Galaxy Tab 11.6
  • Samsung Galaxy Nexus (white)
  • Samsung Galaxy Note (white)
  • Samsung Galaxy mini 2
  • Samsung Tocco Lite 2
  • Samsung Galaxy S Advance
  • Samsung Galaxy S II Plus
  • Samsung Galaxy S III
  • Bendy phone

Good lord. Inevitably there’ll be a few surprises at Mobile World Congress in a couple of weeks too. Yep, looks like Samsung is on course to “do an HTC” in 2012.

Read more about: Android

Add a comment

matt101101 / MOD  Feb. 15, 2012 at 13:03

I like the fact that "do an HTC" is an actual phrase now :p.

JanSt / MOD  Feb. 15, 2012 at 13:53

Both Samsung and HTC have done this long before Android.


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