Jan touched on this story yesterday on the Discussion thingies, but it’s over to me to, er, formalise it and stuff. Yes.
I speak of Samsung’s confirmation of 64-bit processors in its next smartphones (playing catch-up with Apple as ever (joke)), while the South Koreans say they aren’t concerned about the Californians making a move on China.
One of the headline features of the iPhone 5S is the spanking new 64-bit A7 processor, a first in the mobile industry (for what it’s worth).
Asked if Samsung would follow suit, JK Shin purred: “Not in the shortest time. But yes, our next smartphones will have 64-bit processing functionality.” Can anyone say Samsung Galaxy S5?
In Q2 this year, Samsung was China’s top smartphone manufacturer, with 19.4% share of the market. Apple, meanwhile, trailed behind on 4.3%, and China is seen as a potential area of massive growth for Team Tim.
China Mobile, for example, has the world’s largest customer base at an almost inconceivable 740 million – that’s more than twice the size of the US population.
However, a “low-ranking industry executive” (brilliant) screams: “Apple believes that it can boost its market share in China thanks to stronger brand awareness. However, with better pricing, a diversified product lineup and solid partnerships with local channels, Samsung plans to keep its current momentum in China.
“We have no reason to allow Apple to steal market share from us.”