Samsung: 64-bit processors on the way, not worried about Apple in China

Samsung: 64-bit processors on the way, not worried about Apple in ChinaJan touched on this story yesterday on the Discussion thingies, but it’s over to me to, er, formalise it and stuff. Yes.

I speak of Samsung’s confirmation of 64-bit processors in its next smartphones (playing catch-up with Apple as ever (joke)), while the South Koreans say they aren’t concerned about the Californians making a move on China.

The words come after the launch of the iPhone 5S and iPhone 5C on Tuesday night, and are relayed by The Korea Times.

One of the headline features of the iPhone 5S is the spanking new 64-bit A7 processor, a first in the mobile industry (for what it’s worth).

Asked if Samsung would follow suit, JK Shin purred: “Not in the shortest time. But yes, our next smartphones will have 64-bit processing functionality.” Can anyone say Samsung Galaxy S5?

In Q2 this year, Samsung was China’s top smartphone manufacturer, with 19.4% share of the market. Apple, meanwhile, trailed behind on 4.3%, and China is seen as a potential area of massive growth for Team Tim.

China Mobile, for example, has the world’s largest customer base at an almost inconceivable 740 million – that’s more than twice the size of the US population.

However, a “low-ranking industry executive” (brilliant) screams: “Apple believes that it can boost its market share in China thanks to stronger brand awareness. However, with better pricing, a diversified product lineup and solid partnerships with local channels, Samsung plans to keep its current momentum in China.

“We have no reason to allow Apple to steal market share from us.”

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7 comments

matt101101 / MOD  Sep. 13, 2013 at 12:17

I think he has about about their market share in China. Lewis, was there any word on 5C pricing after the Chinese Apple event the other day?

lcurdie / MOD  Sep. 13, 2013 at 16:54

Off contract, the 16GB iPhone 5C costs 4,488 yuan, which equates to about £465. From what I read, China is not happy. But again, it's this whole expectation thing. Everyone was anticipating a more affordable iPhone, and although Apple did nothing to fan the flames of expectation, everyone is holding the Californians accountable, almost as if they've failed to deliver on a promise - one they never made.

This article on TNW ("Chinese consumers are angry that the iPhone 5C isn’t ‘cheap’, but that’s good for Apple") echoes what I was saying yesterday about profit (and app sales) being more important than market share.

AhmadCentral  Sep. 13, 2013 at 17:11

China's rich are going to buy it.

But the majority of China are not. And so Apples marketshare is not going to grow that much in China. If anything it may decline.

matt101101 / MOD  Sep. 13, 2013 at 17:23

China's rich are going to buy it.

But the majority of China are not. And so Apples marketshare is not going to grow that much in China. If anything it may decline.

Yep, the rich/poor divide in China makes the UK's looks tiny. The rich are incredibly rich and the poor can barely afford to eat. Yes, there's a middle class, but it's nowhere near as prominent as it is here in the UK and other western nations.

AhmadCentral  Sep. 13, 2013 at 17:34

Btw, have you guys seen the pricing for the iPhone 5c????

It's ridiculous over £40 for a good plan and at least £20-50 upfront. I mean i can't imagine what the 5s will be like.

matt101101 / MOD  Sep. 13, 2013 at 17:55

Btw, have you guys seen the pricing for the iPhone 5c????

It's ridiculous over £40 for a good plan and at least £20-50 upfront. I mean i can't imagine what the 5s will be like.

I reckon the iPhone 5S will be similar per month with an extra £100 or so upfront.

AhmadCentral  Sep. 13, 2013 at 18:36

Btw, have you guys seen the pricing for the iPhone 5c????

It's ridiculous over £40 for a good plan and at least £20-50 upfront. I mean i can't imagine what the 5s will be like.

I reckon the iPhone 5S will be similar per month with an extra £500 or so upfront.


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