Not content with becoming the world’s number one mobile manufacturer in Q1 in terms of volume shipped (based on Strategy Analytics’ estimates, at least), Samsung has set some lofty goals for the remainder of space year 2012AD.
This year, Samsung hopes to grab an even bigger slice of the global mobile pie, and sell - yes sell, according to MarketWatch - a ludicrous 200 million smartphones.
It’s estimated that Samsung shipped 44.5 million smartphones in the first quarter, so it's already on course to hit that target. Er, that's assuming people are actually buying the things.
The Samsung Galaxy S III was finally launched on Thursday, so Sammo will be expecting to punt a fair few of them, we imagine.
JK Shin, Samsung’s mobile bigwig, reckons the Galaxy S III should – all going well – manage to stay out of the courtroom. "Features that were identified in previous lawsuits aren't in this new model. We've created and invented many technologies," he explains.
Ultimately, Samsung hopes to secure a 23-24% share of the global mobile market, up from 21.1% in 2011. However, it faces stiff competition from Chinese manufacturers like Huawei and ZTE, who are out to make a name for themselves at the expense of the big boys.