Samsung has punted a pretty ridiculous number of phones this year. Over 300 million to be precise, and – unsurprisingly – it’s aiming to crank things up a notch in 2012.
According to a Reuters report, Samsung hopes to raise its mobile game by 15%, from 325 million target sales in 2011 to 374 million next year.
Of those 374 million phones, an estimated 150 million will be smartphones, including Samsung’s Android-rockin’ Galaxy range, and not forgetting its very own bada.
Samsung surpassed Apple in Q3 to become the world’s second biggest handset vendor behind – you guessed it – Nokia.
As much as Nokia appears to be on an irreversible downhill slide, it still expects to sell 399 million phones in 2012. It’s not clear how many of those will be, ahem, Windows Phones.
A recent survey by Exane BNP Paribas suggested that only 2% of Europeans would choose a Nokia Lumia 800. At the end of Q3, bada had an estimated 2.2% market share, with Windows Phone lagging behind on 1.5%.