We know BlackBerry's planning on rolling out BBM to Android and iOS at some point over the third quarter (the beta's already out), and with time ticking on we were expecting some kind of official announcement to come sooner rather than later.
But we didn't expect this: Samsung has announced BBM will hit the Samsung App store and Google Play for Galaxy smartphones and seemingly all other Android users imminently... but only in Africa.
With BBM held up by many as the jewel in BlackBerry's software crown, all eyes are on how it performs when pitched against established rivals such as Whatsapp in the open market.
So the timing of when and how BlackBerry unleashes its messaging platform on Android and iOS users is key – or so we thought.
Which makes the news, from Samsung not BlackBerry, that BBM is going live to Galaxy users across Africa in the near future somewhat strange to say the least.
BBM will form part of Samsung Messaging Hub, Sammy's press release says, “as a complementary addition to the current slate of propriety and third party messaging services that Samsung customers enjoy”.
Access to the full BBM network will be included, namely BBM chats, multi-person chats and BBM Groups.
There is a certain logic to prioritising Africa given how strong both BlackBerry and BBM are in particularly South Africa, yet considering the rollout of BBM to other platforms was always going to be reported internationally no matter where it was chosen to take place, the fact that Samsung has taken the lead on the PR doesn't make a whole lot of sense.
Especially when the fact that its availability on Google Play means the rollout isn't just for Samsung Galaxy users but appears to be Android-wide.
Has Samsung jumped the gun in promoting BBM for its phones while it's still officially labelled as “Coming Soon”? It surely wasn't BlackBerry's idea, and you can't imagine other Android OEMs being overly pleased that BBM's wider rollout has seemingly been Samsung-ised.
For now, we'll happily admit to being just a little confused by the whole thing.