We're all hyped up by the possibility of the Samsung Galaxy SIII touching down in the near future, but in the meantime Sammy's reminded us that the Galaxy's a big old place by announcing the everyman Galaxy Ace Plus.
In case there was any doubt it's the replacement for the mass-market Galaxy Ace, and comes with Android 2.3 Gingerbread, a bigger 3.65in touchscreen and a speedier 1GHz processor.
The original Galaxy Ace delivered mid-range Android performance in plenty of moderation when it touched down in the first half of last year, and its replacement seems determined to keep the boat very much unrocked on the spec front – perhaps that would have involved calling it the Galaxy Ace S or something...
Anyway, the processor goes from 800MHz to 1GHz, though even low-end Nokias these days manage that, while the 3.65in screen maintains the limited 320 x 480 resolution of its 3.5in predecessor, which of course means a drop in actual real-world screen quality.
The rest makes for slightly better reading, from the 5-megapixel autofocus camera with LED flash to the 512MB of RAM, 3GB of on-board storage, and Bluetooth 3.0. As we've mentioned, it's Android 2.3 Gingerbread doing the OS business, complete with Samsung's own TouchWiz goodness layered on top.
Nothing yet on the UK launch specifics for the Samsung Galaxy Ace Plus – it's set to launch in Russia later this month, before making its way to other territories in the months to come.
Still, it'll be affordable and largely unoffensive, and we can't really take issue with that. Just don't ask when it'll be getting Android Ice Cream Sandwich.