Is Samsung a bigger threat to Android than Apple?

Is Samsung a bigger threat to Android than Apple?Here's an interesting stat: according to Gartner's bean counters, Samsung accounted for more than 40% of all Android smartphone sales in Q1.

It's just reward for giving us a steady supply of strong products for a good five years now, and keeping a clear and consistent sense of its own identity and brand value, something a fair few of its Android stablemates could learn a lesson from.

Samsung was a giant in the consumer technology business well before the smartphone era began, but has gone from strength to strength on the back of its smartphone (and to a smaller extent) tablet operations.

It seems a long time ago now that Samsung's mobile phone division split its allegiances between Windows Mobile and Symbian, a fact that makes Sammy's newly earned status as the best-selling phone maker on the planet all the more remarkable.

In hindsight, it made the switch to Android at just the right time – quite happy to let HTC to get its hands dirty in Android's early days while it slowly built momentum on its way to the platform-dominating heights it sits at today.

A good few stats have emerged recently that illustrate just how dominant Samsung and Apple are in the mobile industry today, whether you're talking about handset sales, or more importantly profits.

But Gartner's Q1 sales breakdown raises eyebrows not so much for Samsung's 40% Android market share, but the fact that none of the other Android OEMs got into double figures.

Historically, Apple and the iPhone have always been portrayed as Android's number one enemy, but a new reality is starting to emerge: if anyone is cannibalising sales from HTC, Sony, LG and Motorola (plus all the others), it isn't Apple, it's Samsung.

On the surface of it, Samsung clearly plans to continue doing what it's been doing – releasing a steady flow of new products that maintain a fresh presence across the full spectrum of the smartphone market.

There's no reason to do anything else, really: the company has huge momentum right now, and the best way to keep it is to maintain the high standards that got it there in the first place.

The question is: what comes next? With the vast majority of market share and profits increasingly falling to just two companies, Apple and Samsung, there simply isn't enough left for everyone else.

Via eWeek

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15 comments

JanSt / MOD  May. 19, 2012 at 18:27

I just remember how very bad Samsung's first Android was... Truly amazing where they got to.
And it makes sense. Same way the Kindle Fire cut more into other Android tab sales than into the iPad pie.

matt101101 / MOD  May. 19, 2012 at 18:46

The Galaxy S wasn't that bad, was it? Stick Cyanogen Mod on it and you've eradicated all its infamous firmware issues, then you were left with a seriously good phone (bar the fact Samsung decided the camera didn't deserve a flash...odd).

JanSt / MOD  May. 19, 2012 at 19:47

The Galaxy S wasn't that bad, was it? Stick Cyanogen Mod on it and you've eradicated all its infamous firmware issues, then you were left with a seriously good phone (bar the fact Samsung decided the camera didn't deserve a flash...odd).
The Galaxy S was not the first Galaxy ;)

I meant the original Galaxy, and the Galaxy Spica http://en.wikipedia.org/wiki/Samsung_Galaxy_Spica Dreadful...

matt101101 / MOD  May. 19, 2012 at 20:00

I wasn't into Android back then, I was an iOS kinda guy :p. The Spica does look like a pretty terrible phone, the original Galaxy S was a big step up...

JanSt / MOD  May. 19, 2012 at 20:20

I wasn't into Android back then, I was an iOS kinda guy :p. The Spica does look like a pretty terrible phone, the original Galaxy S was a big step up...
The Spica was awful. Stickiest screen ever, slow, ****-ugly. But: on the plus-side - no TouchWiz. But honestly, I thought that'd be the end of Sammy's romance with Android.
It was as if East German Timetravelers from 1979 remade the Samsung Jet :p

bilbob  May. 19, 2012 at 21:37

Since Samsung decided to stiff owners of a less than one yr old tv with regards to firmware upgrades, then I shall never buy another samsung product.....
They need to realise that looking after past customers is just as important as finding new ones...

JanSt / MOD  May. 19, 2012 at 21:42

Since Samsung decided to stiff owners of a less than one yr old tv with regards to firmware upgrades, then I shall never buy another samsung product.....
They need to realise that looking after past customers is just as important as finding new ones...

Can't argue with that.
But: THEY all suck. There is no customer-friendly corporation. They all could make a well-balanced, well-built device that wouldn't scream for weekly updates... They don't. They want your soul, and short of that your money. There. Happy Sunday :p

bilbob  May. 19, 2012 at 21:47


Can't argue with that.
But: THEY all suck. There is no customer-friendly corporation. They all could make a well-balanced, well-built device that wouldn't scream for weekly updates... They don't. They want your soul, and short of that your money. There. Happy Sunday :p

You know, I am happy to give them money, but after paying 800 quid for a tv, and to find that after just 8 months, they will no longer give the updates they said they would... well it sucks. I would hafe far less problem finding new features were not being added to the 300 quid special I bought at tesco, but after spending so much, and after being told that features were on their way, to find out that they simply changed their minds.....

Not good Samsung, not good.

JanSt / MOD  May. 19, 2012 at 22:18


Can't argue with that.
But: THEY all suck. There is no customer-friendly corporation. They all could make a well-balanced, well-built device that wouldn't scream for weekly updates... They don't. They want your soul, and short of that your money. There. Happy Sunday :p

You know, I am happy to give them money, but after paying 800 quid for a tv, and to find that after just 8 months, they will no longer give the updates they said they would... well it sucks. I would hafe far less problem finding new features were not being added to the 300 quid special I bought at tesco, but after spending so much, and after being told that features were on their way, to find out that they simply changed their minds.....

Not good Samsung, not good.

Yeah, that sounds like ****... No wonder you're p.o.'ed

matt101101 / MOD  May. 19, 2012 at 22:27

See my rants earlier this week for my current feelings about Samsung Electronics and their level of customer service.

On that note, the £4.95 part I ordered off eBay arrived this morning, it took about 10 mins from start to finish to open the phone, remove the old part, fit the new part, close the phone back up and check everything worked okay (which it did).

I can't believe Samsung decided to tarnish their reputation with a long term customer over trying to get out of obliging the warranty they decided to provide in the first place (all for a part which can't have cost them more than a couple of pounds). We all know "water damage" is every company'd favourite B/S line to make customers pay to have things fixed on their devices...I'm genuinely annoyed with myself that I let these cowboys have possession of my phone for a week. I'm very glad it was thoroughly wiped of all data before it got into their corrupt, lying hands.

matt101101 / MOD  May. 19, 2012 at 22:28

East German Timetravelers from 1979 remade the Samsung Jet
Trabant phone haha :p.

http://upload.wikimedia.org/wikipedia/commons/5/58/Trabant_P50.jpg

JanSt / MOD  May. 19, 2012 at 22:33

hahahaha... don't joke: people spent decades on waiting lists to get one of those :))

matt101101 / MOD  May. 19, 2012 at 22:57

I know they did, when that's all that's available it's better than walking. Capitalism is certainly not perfect, but it does have its advantages haha :D.

Jim988  May. 19, 2012 at 23:55

Wish i would of stuck with samsung now, they wouldn't release a phone with beta software and shoddy QC like HTC did.

krogothnx  May. 20, 2012 at 09:36

Jan, it even says on the spica's wiki page that it was successor to http://en.m.wikipedia.org/wiki/Samsung_i7500

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