Does Samsung care if Windows Phone succeeds or not?

Does Samsung care if Windows Phone succeeds or not?Clearly Microsoft cares about Windows Phone. Nokia does too, and you could make a strong case that HTC does based on the effort it put into launching the 8S and 8X twins.

But what about Samsung? Yes, there's the ATIV S, but come on – compared to the fuss going into the Galaxy S IV launch, it's hardly like Samsung has pulled out all the stops to make its Windows Phone flagship a real world-beater.

That makes sense, of course, when you look at the kind of numbers each of them is likely to sell. Even if the ATIV S does well, the Galaxy S IV could well shift more in its first month than the ATIV S does in total.

Where it gets interesting, though, is when you factor in Samsung's own Tizen platform, which is causing some to question whether Samsung actually wants Windows Phone to succeed at all.

One such doubter is Detwiler Fenton analyst Jeff Johnston, who argues in a note to investors picked up by Barron's that “there is no evidence that Samsung has any interest in seeing the Windows Phone platform succeed”.

“Having a successful Windows Phone 8 platform only means it will have another mobile platform (backed by deep pockets) to compete with,” Johnston reasons.

“Samsung has a long way to go before we can take Tizen seriously however one thing seems certain, it is going to keep its foot on Microsoft's throat as it pours money into Tizen.”

Via BGR

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17 comments

mightyforest  Mar. 14, 2013 at 11:33

no they dont care, played ball in the early days with the omnia /focus. which were good phones but since talking about their own OS tizer (will await correction from pondlife) have really sat back and not pushed wp8 at all. A late release for the ATIV S and then very limited stock along with them pulling the same tablet out of many markets. I like my samsung omnia which is a damn sight better build then the plastic galaxys they seem to be selling fairly well :). Gonna be interesting to see if droid fans divert to their new OS

JanSt / MOD  Mar. 14, 2013 at 11:35

I bet had they NOT picked baby-blue as their tile colour, the Ativ S would have sold 20 times better... that'd be 20 units sold. Enough to pay for R&D's email account.

Seriously though: even as a WP-disliker I don't understand why the Ativ S is such a flop?
It actually looks alright - much better than the SGS3; and the reviews are mostly very very solid.

And no, I don't think they care. They can write off the failure, use any insights gained as R&D time-served and move on to selling another 50 million identikit Galaxies.

Lets not even go into M$'s shabby software update record etc etc.... Samsung's strategy is the opposite of Apple's - Samsung like a foot in every door to wait for god to oppen a window, and currently that window is Android, not Windows. All punned out.

mightyforest  Mar. 14, 2013 at 11:37

see above jan, very late release, was due early november 2012, then pushed to December/jan even feb/march in some countries. There then was a distinct lack or so it seems of stock. But yes phone got very good reviews

Pondlife  Mar. 14, 2013 at 12:45

the Galaxy S IV could well shift more in its first month than the ATIV S does in total

first week, probably even first day.

mightyforest  Mar. 14, 2013 at 12:54

well im sure samsung aint gonna beat around the bush with release dates or lack of stock when they know like apple they sell millions of the devices before they even announce specs or price

matt101101 / MOD  Mar. 14, 2013 at 12:57

the Galaxy S IV could well shift more in its first month than the ATIV S does in total

first week, probably even first day.

The S4 will out-sell the ATIV S on pre-orders alone. I've NEVER seen an ATIV S in the "wild".

Pondlife  Mar. 14, 2013 at 13:05

Don't even think I've seen one in a shop tbh.
Seems likely that first month will beat the entire wp8 range for the quarter.

I think the question rather than does samsung care if wp succeeds is why should samsung care if wp succeeds makes it quite simple. No reason whatsoever.

judgey  Mar. 14, 2013 at 17:39

If samsung go to there own os i will not follow im more android than samsung

JanSt / MOD  Mar. 14, 2013 at 17:43

If samsung go to there own os i will not follow im more android than samsung

I'd be surprised if Tizen became more than an efficient midrange OS. But Touchwiz overlays will fool some people. Boy, was TW on Bada ugly :p Efficient; much better than Android, but ugly like an OS you assemble from an Ikea flatpack.

judgey  Mar. 14, 2013 at 17:47

lol :D

krogothnx  Mar. 14, 2013 at 19:17

possibly better question: does anyone apart from Nokia care about windows phone succeeding? i'm fairly sure HTC are only really in there despite being effectively shunned by microsoft (remember, HTC were easily the biggest investor in WP7) in an attempt to stop hemorrhaging money, surely?

JanSt / MOD  Mar. 14, 2013 at 19:22

possibly better question: does anyone apart from Nokia care about windows phone succeeding? i'm fairly sure HTC are only really in there despite being effectively shunned by microsoft (remember, HTC were easily the biggest investor in WP7) in an attempt to stop hemorrhaging money, surely?

True.

mightyforest  Mar. 14, 2013 at 19:35

htc have said they will bring another wp8 phone out later this year.maybe the htc two (can wish)

Pondlife  Mar. 14, 2013 at 21:54

They might not have the money to waste by then.

matt101101 / MOD  Mar. 14, 2013 at 21:59

They might not have the money to waste by then.
They only made about 30 million in Q4 2012, sounds okay until you compare it to Samsung's several billion.

Pondlife  Mar. 14, 2013 at 22:11

Been worse since then hasn't it.

matt101101 / MOD  Mar. 14, 2013 at 22:17

Been worse since then hasn't it.
Lets face it, it's dropping everyday...

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