Samsung boss JK Shin has revealed that the recently launched Galaxy Note 3 phablet has already sold in excess of five million units since going on sale at the end of last month.
That puts it firmly on course to meet Samsung's high expectations, despite initial fears that stagnating smartphone sales in home market Korea would mean a sluggish uptake to the third-generation Note.
The Galaxy Note range has proved a huge success for Samsung, carving out a niche for what we now call phablets all but single-handedly over the past couple of years.
According to accepted figures the original Galaxy Note sold around 10 million units overall, while the Galaxy Note 2 tripled that to an impressive 30 million.
The figure of 5 million Galaxy Note 3's sold in just over a month (it went on sale on September 25) is particularly impressive given how many smartphone makers have jumped on board the phablet train in the past 12 months.
Even what spoilt for choice, it seems the original breed of phablet remains the number one choice for a serious chunk of consumers.
It puts things in some context when you consider Nokia took from July to September – three times as long – to sell 8.8 million Lumia smartphones, and that's the entire range of Lumias combined.
Samsung may well be watering down the Galaxy brand with an endless succession of different variants but when it comes to the core handsets at least, it seems everyone's still quite happy to drink the Kool-Aid.