# I need some love like I’ve never needed love before, wanna make love to ya baby. Had a little love, now I’m back for more, wanna make love to ya baby. #
The Spice Girls, ladies and gentlemen, soundtrack to the merger between Samsung Electronics’ Digital Imaging Business Division and its Wireless Business Division. Beautiful stuff.
In less romantic terms, Samsung has decided – essentially – to shove its camera and mobile phone junk together under one umbrella. Synergy and that, right?
That’s the story according to Korea’s Electronic Times (kindly published in both English and Korean), which says Samsung aims to “capture the largest share of the global mirrorless camera market in 2015”.
An unnamed Samsung spokesperson explains: “We will transplant the brand, sales networks, software competency and manufacturing competitiveness of the Wireless Business Division into the Camera Business Division, and integrate the technical know-how of the two business divisions into competency for differentiating our smartphones.”
I guess it kinda makes sense, what with the ever-increasing convergence of smartphones and digital cameras. Earlier this year, Samsung released the 16MP Galaxy S4 Zoom, while the inevitable Galaxy Note 4 is tipped to debut Samsung’s 20MP technology in the second half of 2014.